United States Conferences, Concert and Event Market, Size, Forecast 2023-2030, Industry Trends, Growth, Impact of Inflation, Opportunity Company Analysis

United States Conferences, Concert and Event Market Outlook

United States Conferences, Concert and Event Market is expected to reach US$ 660.07 Billion by 2030, according to Renub Research. The conference, concert, and event sector in the United States is now going through a revolutionary era, undergoing unprecedented developments. Events operate as platforms to bring people together for numerous goals, including corporate development, celebration, entertainment, and community participation. A broad selection of events, such as conferences, business seminars, fundraisers, music performances, sports events, festivals, trade exhibitions, and product launches, are extremely popular. Major actors in the event sector comprise business organizations, public bodies, and non-governmental organizations (NGOs). These stakeholders play essential roles in arranging and contributing to the success of events, considerably altering the industry's landscape.

The conference, concert, and event sector in the United States is robust and active, comprising a broad variety of activities. From conferences and commercial exhibits to music festivals and sports events, there is a broad assortment of events catering to different interests and demographics. This industry has a key role in encouraging economic development, producing wealth, and providing employment opportunities.

A significant driver of the events sector's rise in the United States is the rising desire for distinctive and immersive experiences. Event organizers are always innovating and pushing limits to deliver fascinating interactions for attendees. Whether via interactive exhibitions, immersive marketing activations, live performances, or gourmet experiences, events are meant to amaze and engage people in extraordinary ways.

The US Conferences, Concert, and Event Market is projected to grow at a CAGR of 8.65% from 2022 to 2030.

Event organizers focus generating distinctive and engaging experiences, pushing ongoing innovation to attract and engage guests. Technology integration, such virtual reality, augmented reality and live streaming, improves event experiences and broadens their reach. Advancements in event technology, including event management software, virtual reality, and live streaming, transform event planning and execution. Digital platforms and social media revolutionize event marketing, reaching bigger audiences and driving community interaction. The US events sector continues to expand, prosper, and adapt, spurred by the quest of innovation, unique experiences, and attendance' evolving needs. It acts as a stimulus for economic growth, cultural interchange, and community development, playing a key part in the country's overall economy. United States Conferences, Concert and Event Market Size was US$ 339.86 Billion in 2022.

Corporate events & seminars thrive as companies invest in workforce and prioritize growth, driving rapid expansion in the US Conferences, Concert and events market.

By Type, United States Conferences, Concert and Event Market is divided into Music Concert, Festivals, Sports, Exhibitions & Conferences, Corporate Events & Seminar and Others. Corporate events and seminars are emerging as the fastest growing segment in the United States events market. With businesses recognizing the importance of networking, knowledge sharing, and professional development, the demand for well-organized and impactful corporate events has surged. These events offer a platform for companies to showcase their products and services, build brand awareness, and forge valuable connections with industry peers and potential clients. The rise of corporate events and seminars can be attributed to the increasing emphasis on employee training and skill development, as well as the need for businesses to stay updated with the latest industry trends and innovations.

Sponsorship holds the dominant revenue share in the US Conferences, Concert and Events industry.

In terms of income sources, the United States Conferences, Concert, and Event Market can be separated into Tickets, Sponsorship, and Others. Among them, Sponsorship plays a major role, acquiring the biggest market share. Companies acknowledge the tremendous value and possible returns from sponsoring events, making it an important marketing tactic. Sponsors get visibility, brand exposure, and the ability to interact with their target audience on a deeper level. They may match their brand with particular events that resonate with their values and target audiences, improving brand image and loyalty. Event organizers also profit from sponsorship, since it offers a substantial source of cash, allowing them to produce high-quality experiences and grow their event offerings. This symbiotic connection between sponsors and events produces a win-win scenario, fueling the expansion and success of the US events business.

The US entertainment business is undergoing exponential development in the Conferences, Concert, and events industry, emerging as the fastest-growing category.

The United States Conferences, Concert, and event market is classified into categories such as corporate, sports, education, entertainment, and others. With a myriad of entertainment alternatives accessible, including live music concerts, theatrical performances, comedy shows, and sports events, there is a rising need for unique and immersive entertainment experiences. Consumers demand memorable and engaging entertainment that goes beyond conventional forms, driven by reasons including increased disposable incomes, expanding leisure and entertainment expenditure, and a need for shared experiences. Event organizers and promoters consistently innovate to deliver unique and interesting entertainment ideas that engage audiences and leave a lasting effect. As the entertainment sector grows, it presents lucrative possibilities for artists, performers, event organizers, and other players in the US events industry.

The 21-40 years age group enjoys the biggest market share in the US Conferences, Concert, and events business, displaying their enormous impact and engagement.

The US Conferences, Concert, and event market is categorized by age group: below 20 years, 21-40 years, and over 40. The 21-40 years age group stands out as a vibrant population actively engaging in numerous activities including concerts, festivals, conferences, and social gatherings. With discretionary means and a thirst for new experiences, they seek events providing entertainment, networking, personal growth, and social connections. Their receptivity to new trends and technology makes them a viable target group for event organizers and marketers. Understanding their preferences, interests, and habits allows customized services, enabling development and success in the US events business.

Key Company

Key companies like Mixhalo Inc., Live Nation Worldwide, Ticket City Inc., Bizzabo, Eventbrite, InEvent Inc., and Ticket Falcon form the US Conferences, Concert, and Event Market. Offering unique solutions and services, they cater to different event demands, enabling smooth management, ticketing, and audience interaction. Their presence fuels the industry's development, allowing effective planning, promotion, and implementation of numerous events.

Renub Research latest Report “United States Conferences, Concert and Event Market by Type (Music Concert, Festivals, Sports, Exhibitions & Conferences, Corporate Events & Seminar and Others), Revenue Source (Tickets, Sponsorship and Others), Organizers (Corporate, Sports, Education, Entertainment and Others), Age Group (Below 20 Years, 21–40 Years, Above 40), Company Analysis (Mixhalo Inc., Live Nation Worldwide, Ticket City Inc, Bizzabo, Eventbrite, InEvent Inc., and Ticket Falcon)" provides complete details on United States Conferences, Concert and Event Industry.

Type – United States Conferences, Concert and Event Market breakup by 6 viewpoints

1.    Music Concert
2.    Festivals
3.    Sports
4.    Exhibitions & Conferences
5.    Corporate Events & Seminar
6.    Others

Revenue Source – United States Conferences, Concert and Event Market breakup by 3 viewpoints

1.    Tickets
2.    Sponsorship
3.    Others

Organizers – United States Conferences, Concert and Event Market breakup by 5 viewpoints

1.    Corporate
2.    Sports
3.    Education
4.    Entertainment
5.    Others

Age Group – United States Conferences, Concert and Event Market breakup by 3 viewpoints

1.    Below 20 Years
2.    21– 40 Years
3.    Above 40

All key players have been covered from 2 viewpoints

•    Overview
•    Recent Developments

Company Analysis:

1.    Mixhalo Inc.
2.    Live Nation Worldwide
3.    Ticket City, Inc
4.    Bizzabo
5.    Eventbrite
6.    InEvent Inc.
7.    Ticket Falcon

Report Details: