North America Beta-Glucan Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033

North America Beta Glucan Market Trends & Summary

The North America Beta Glucan Market was valued at USD 204.03 million in 2024 and is expected to grow to USD 373.85 million by 2033, growing at a CAGR of 6.96% from 2025 to 2033. The growth is due to increasing consumer demand for immune-boosting ingredients, enhanced application in functional foods and dietary supplements, and rising awareness of the health benefits of beta glucan throughout the region.

The report North America Beta-Glucan Market & Forecast covers by Source (Cereal, Mushroom, Yeast, Seaweed), Product (Soluble, Insoluble), Application (Food & Beverages, Pharmaceuticals, Cosmetics & Personal Care, Animal Feed, Others), Country and Company Analysis 2025-2033.

North America Beta Glucan Market Outlooks

Beta glucan is a soluble fiber naturally occurring in the cell walls of grains like oats and barley, also present in fungi, yeast, and some mushrooms. With its immune-modulating and cholesterol-reducing abilities, beta glucan is being used with greater frequency in North America health and wellness products. It is universally applied in nutraceuticals, dietary supplements, and functional foods used to improve heart health, control blood sugar levels, and promote immunity.

In the food sector, beta glucan is incorporated into baked products, beverages, and cereals in order to fortify fiber levels. Besides, it is becoming increasingly popular in the cosmetics industry for its skin calming and anti-aging attributes. With an increased emphasis on preventive health and clean-label ingredients, North American consumers are increasingly looking for products containing beta glucan. The ingredient's established health benefits combined with high demand for natural and plant-based additives continue to drive its traction across mainstream as well as niche health product categories.

Growth Driver in the North America Beta Glucan Market

Increased Demand for Functional Foods

The increased demand for functional foods by North American consumers is largely fueling the beta glucan market. As consumers take more interest in their health, they are increasingly looking for food products providing extra benefits other than plain nutrition. Beta glucan, with its properties of lowering cholesterol and improving immunity, is a perfect fit for this demand. Manufacturers are incorporating it into cereals, beverages, and snack bars, driving demand throughout the region. BENEO introduced barley beta-glucans in July 2023 to grow its Fiber Portfolio, providing benefits to heart health and blood sugar control. The new Orafti β-Fit was featured at the IFT Food Expo in Chicago.

Growing Nutraceuticals Industry

The fast growth of the nutraceuticals industry in North America is another key driver for beta glucan. As consumers opt for dietary supplements for immunity and heart health, beta glucan is being widely used for its proven bioactive properties. Incorporation in tablets, powders, and health drinks has opened up market opportunities, particularly as the aging population looks for preventative health products.Feb 2025, Layn Natural Ingredients has opened a more extensive biotechnology plant to specialize in precision fermentation and enzyme-based technology. This plant will maximize large-scale production of eco-friendly bioactive ingredients, further increasing Layn's efficiency and sustainability in manufacturing pure ingredients.

More Research and Clinical Validation

Continuing clinical studies and increased scientific endorsement of the benefits of beta glucan are driving market expansion. Research affirming its effectiveness in reducing cholesterol, stimulating immune function, and regulating blood sugar is adding to its credibility and usage by health professionals and consumers alike. This expanding body of evidence has spawned regulatory endorsement and wider use in food and pharmaceutical applications. June 2024: Cargill's barley beta-glucan concentrate will gain new health claim approval from the U.S. Food and Drug Administration (FDA), associating the ingredient with a lower risk of heart disease.

Challenges in the North America Beta Glucan Market

High Production and Extraction Costs

One of the primary issues in the North America beta glucan market is the production and extraction cost. The extraction of beta glucan from oats, barley, or mushrooms is a capital-intensive process that demands advanced machinery and technology, thus elevating the overall production cost of the final product. This makes it difficult to use it in price-sensitive markets and confines small-scale companies from joining the industry.

Limited Consumer Awareness

Though it has advantages, beta glucan is still not well-known among mainstream consumers in North America. It is still not well understood by many regarding its sources and possible health impacts, which can limit demand. Without proper awareness campaigns and education programs, the market's growth potential is not being fully utilized, particularly among mainstream food consumers who are not knowledgeable about functional ingredients.

North America Cereal Beta Glucan Market

Beta glucan from cereal, especially oats and barley, is the market leader in North America. Equipped with its heart-healing properties, it finds extensive application in breakfast cereals, baked foods, and supplements. Its ability to act as soluble fiber makes it a way to manage cholesterol and maintain healthy gut. As oat ingredients become popular because of their clean-labelability, cereal beta glucan is increasingly being incorporated in health-related products.

North America Mushroom Beta Glucan Market

Beta glucan from mushrooms is increasingly popular in North America because of its potent immune-modulating activities. Present in mushrooms such as reishi, maitake, and shiitake, this beta glucan is widely utilized in nutraceuticals and immune-support supplements. Interest in medicinal mushrooms and natural remedies has further increased its application in holistic health foods and wellness beverages, further driving steady market growth.

North America Soluble Beta Glucan Market

Soluble beta glucan is becoming highly demanded in the North American health and wellness market because it is easily incorporated into a wide variety of food and beverage products. Soluble formulations are more bioavailable and have improved efficacy for health benefits such as cholesterol reduction and digestive benefits. Companies are taking advantage of this form for use in smoothies, functional drinks, and nutritional bars to increase product appeal among health-aware consumers.

North America Pharmaceuticals Beta Glucan Market

The pharmaceutical industry in North America is observing increasing use of beta glucan because of its immunostimulatory and anti-inflammatory characteristics. It is being studied and added to drug products for enhancing immune responses, particularly in oncology and infectious disease management. The use of beta glucan in wound healing and as adjunct treatment in cancer care is also becoming popular, increasing pharmaceutical demand.

North America Food & Beverages Beta Glucan Market

Beta glucan is emerging as a sought-after additive in the North American food and beverage market. Its natural fiber content and related health benefits make it suitable for functional foods such as cereals, yogurts, snack bars, and energy drinks. As consumers are increasingly looking for clean-label and health-oriented products, manufacturers are using beta glucan to differentiate their products, particularly in the plant-based and wellness product categories.

United States Beta Glucan Market

The United States is the dominant market for beta glucan in North America, led by the high demand for functional foods and dietary supplements by the consumers. Support from strong regulatory authorities such as the FDA and growth in awareness of cholesterol and immune well-being are enhancing its appeal. The U.S. is also a leader in beta glucan R&D and product innovation, and it is a center for new product launches in food, pharma, and cosmetics. As 73% of US consumers are looking for foods that boost the immune system, the market is expected to reach USD 96.5 billion by 2023. Oat products with beta-glucans saw their retail sales jump by 42% between 2021 and 2023, fueled by the FDA's health claim and a 56% increase in beta-glucan launches.

Canada Beta Glucan Market

Canada's beta glucan market is growing steadily as people become more health-conscious and interest in natural ingredients increases. Canadian consumers are especially accepting of oat products, and the demand for cereal beta glucan is being boosted. The emphasis on dietary fiber and cardiovascular wellness in the nation, coupled with a favorable regulatory environment, is motivating food manufacturers and supplement companies to include beta glucan in mainstream products. Government incentives are driving growth in Canada's market for beta-glucan. Supportive regulations and financing, such as CAD 350 million in the 2023 Regulatory Innovation Agenda and CAD 28.5 million for beta-glucan research, are fueling market expansion. Health Canada approved approximately 2,500 beta-glucan products between 2021 and 2023, and the CFIA accelerated approvals, leading to a 62% increase in registrations. The CAD 175 million investment by the AgriInnovate Program for 2024-2027 has boosted domestic beta-glucan production capacity by 34% in 2023.

Mexico Beta Glucan Market

Mexico is a rising market for beta glucan in North America, with expansion fueled by rising awareness of lifestyle diseases and preventive healthcare. The food and beverage industry is introducing beta glucan into fiber-fortified and immune-boosting products. While consumer understanding is still emerging, campaigns focused on healthy eating and functional ingredients are slowly expanding the market, particularly in urban areas with increasing health-aware populations.

North America Beta-Glucan Market Segments

Source

1. Cereal
2. Mushroom
3. Yeast
4. Seaweed

Product

1. Soluble
2. Insoluble

Application

1. Food & Beverages
2. Pharmaceuticals
3. Cosmetics & Personal Care
4. Animal Feed
5. Others

Countries

1. United States
2. Canada
3. Mexico
4. Rest of North America

Companies have been covered from 4 viewpoints

• Overviews
• Key Person
• Recent Developments
• Revenue

Key Players Analysis

1. Koninklijke Philips N.V.
2. EDAP TMS S.A
3. Johnson & Johnson
4. Medtronic Plc.
5. Hitachi Ltd.
6. Theraclion
7. Stryker
8. General Electrics

Report Details: