Meal Kit Market is estimated to reach US$ 29.63 Billion by 2028, driven by the Rising Cooking Interest among People
27 Apr, 2023

According to Renub Research latest report, "Meal Kit Market, Size, Global Forecast 2023-2028, Industry Trends, Growth, Share, Outlook, Impact of Inflation, Opportunity Company Analysis" the Meal Kit Market is projected to grow at a CAGR of 14.50% from 2022 to 2028. Over the past few years, the meal kit delivery industry has emerged as a highly innovative business, offering significant convenience to customers who seek to enjoy homemade meals in the easiest possible way.

Meal kits have become popular among those who wish to stick to a particular diet plan, prompting several meal kit companies to cater to specific dietary needs. Meal kits have comeout as one of the hottest topics among food and beverage executives. Meal kits are subscription-based food delivery services where a company sends customers pre-portioned ingredients and recipes to prepare meals at home.

There are Several benefits associated with Meal Kit

• Meal kits are a popular and convenient option for customers looking to save time and avoid grocery shopping. With pre-ordered meals that are easy and fast to prepare, meal kit delivery services have gained popularity in recent years. The market is expected to be further driven by the increasing interest in cooking among educated people who have less time, making meal kits an attractive choice for quick and easy meal preparation.
• Meal kit are ideal for those looking to experiment with new recipes or improve their cooking skills, thanks to the recipe cards that offer step-by-step instructions and pre-portioned ingredients. Furthermore, with women's participation in the workforce leads to meal kit industry growth, expected to close the gap with men's participation rate of 80%, the demand for meal kit is projected to grow significantly.
• Many meal kit services cater to dietary needs and preferences such as vegan and gluten-free diets. With an increasing awareness of the health effects of food, consumers generally prefer nutritious and healthy diets, making meal kits a popular option. Additionally, meal kits are considered a healthier choice compared to ready-to-eat food, as they use fresh ingredients and are free from additives.

A rise in Online preference among the Customer will drive the market for the meal kit market

The online meal kit market has gained popularity among consumers who desire to cook meals at home without the hassle of meal planning and grocery shopping. With pre-measured ingredients and recipe instructions delivered to the customers' doorstep, this industry offers convenience and ease. The increasing demand for healthy and convenient food options has led to significant growth in this industry in recent years.

Major players like Blue Apron, HelloFresh, and Plated dominate the highly competitive market. The industry is expected to continue growing as more consumers seek to incorporate healthy and convenient meal options into their busy lives. Specialized diets, organic ingredients, and gourmet meals are continually being offered to cater to different dietary preferences and needs, making the industry ever-evolving.

Heat and Eat Meal Kit Market is rapidly growing due to the increasing demand from Customers with Busy Lifestyles

Heat-and-eat meal kits typically include pre-cooked or pre-prepared ingredients that can be quickly heated up and served. Heat & eat meal kits are a popular option for people who want to eat healthy, home-cooked meals but do not have the time or energy to do all the cooking themselves. Rise in the hectic lifestyle among the millennial, the market of heat and cooking is expected to expand in the forecasting years.

Heat and cooking offer many benefits for time-saving as heat and eat meals are already cooked or partially cooked. In addition, heat-and-eat meals are incredibly convenient as they require minimal preparation. This makes heat and cooking an excellent option for busy individuals. Also, heat-and-eat meals can be cost-effective as customers only pay for your needs. This means that people can avoid wasting food and save money in the process.

Non-Vegetarian Meal Kit Market will surge due to being mostly preferred among the Consumers

The non-vegetarian meal kit market provides customers with pre-portioned ingredients that include meat, poultry, or seafood as the primary protein source. This market has witnessed significant growth recently due to the increasing demand from consumers looking to prepare meat-based meals conveniently while saving time and effort on meal planning and grocery shopping. Providers of non-vegetarian meal kits offer various meal plans catering to different dietary preferences and restrictions, such as low-carb, paleo, and keto diets. The non-vegetarian meal kit market is anticipated to continue its growth trend as more consumers search for healthy and convenient meal preparation options.

By Region, North America is expected to have the maximum share of the Meal Kit Market

The meal kit market in North America has experienced tremendous growth due to the increasing demand for convenience, health, and time-saving solutions. The market is dominated by major players such as Blue Apron, HelloFresh, and Home Chef, and the United States and Canada are the biggest markets in the region. The industry has expanded to cater to different dietary needs and preferences, offering options such as organic ingredients, specialized diets, and gourmet meals. Consumers are also showing interest in sustainability and environmentally friendly practices, leading some meal kit companies to reduce packaging waste and source ingredients locally. Although the industry faces challenges such as high competition and logistical issues, the convenience and variety it provides to consumers are expected to sustain its growth trend in North America.

Report Details:

Competitive Landscape

Prominent companies competing currently in the Meal Kit Market are Blue Apron Holdings, Good Food, HelloFresh, Marley Spoon Inc., Tyson Foods, Nestle, and Home Chef.

Market Summary

• Platform – Global Meal Kit Market breakup into (Offline Meal Kit and Online Meal Kit)
• Offering – Global Meal Kit Market differentiated into (Heat & Eat and Cook & Eat)
• Products – Global Meal Kit Market segregated into (Vegetarian and NON- Vegetarian)
• Region – Global Meal Kit Market divided into (North America, Europe, Asia-Pacific, Latin- America, and Middle East & Africa)

About Us
Renub Research is a Market Research and Consulting Company. We have more than 14 years of experience especially in international Business-to-Business Researches, Surveys, and Consulting. We provide a wide range of business research solutions that helps companies in making better business decisions. Our clients rely on our market analysis and data to make informed knowledgeable decisions. Our pertinent analysis helps consultants, bankers and executives to make informed and correct decisions.

Contact Us
Renub Research
Phone: +1-478-202-3244 (USA) | +91-120-421-9822 (IND)
Email: info@renub.com
Web: https://www.renub.com
Follow on Linkedin: https://www.linkedin.com/company/renub-research