Frozen Vegetables Market Report by Product (Corn, Asparagus, Spinach, Green Peas, Broccoli, Mushroom, Green Beans, and Others), End-User (Food Service Industry and Retail Customers), Distribution Channel (Discounters, Supermarket/Hypermarket, and Others), Region and Company Analysis 2024-2032

Frozen Vegetables Market Analysis

Frozen Vegetables Market was valued at US$ 34.26 Billion in 2023. It is projected to increase at a CAGR of 5.04% from 2024 to 2032. Renub Research forecasted the value to be US$ 53.34 Billion by 2032.

The items that go through fast freezing after harvest are frozen vegetables. It is done to preserve their nutritional value and freshness are frozen vegetables. Their recognition has surged due to convenience and extended shelf life. Irrespective of seasonal availability they provide year-round access to various veggies. Advancements in freezing technology have increased texture and taste. This further makes them akin to their fresh counterparts. The focus on healthy eating and busy lifestyles has made them a staple in many families worldwide.

Frozen Vegetables Market Trends

• Increasing desire for Convenience Foods

The surging demand for convenience food drives the frozen vegetables market. Clients prioritize nutrients and simplicity of preparation in this fast-paced world. A Pew Research 2018 survey determined that 6 in 10 of American adults feel too busy to enjoy lifestyles. This is a sentiment that 60% of respondents have also echoed in 2023. Frozen veggies meet this need by presenting a hassle-free answer for busy people and families. Despite seasonal constraints they require minimum preparation and are available year-round. Advancements in freezing technologies ensure that this merchandise maintains quality and freshness. This makes them a desired choice for fitness-aware consumers seeking comfort without compromising nutrition. 

• Innovations in Product offerings and Packaging

Product services and packaging innovation are fueling momentum in the frozen vegetables market. Companies introduce options like unique blends and seasoned varieties, meeting evolving consumer choices. Advanced packaging technology complements convenience, shelf life, and sustainability with innovations like resealable bags and portion-managed packaging. These developments attract new clients and force repeat purchases. This propels the overall marketplace boom.

• Surge in Female Employment

The boom in the female workforce has spurred an elevated reliance on ready-to-eat and convenient food alternatives. This is propelling the demand for frozen vegetables. The World Economic Forum says that the Government and Public sector accounted for almost half (49.7%) of the team of employees in 2023. With more women joining the group of workers, there is a growing need for time-saving meal solutions. Frozen vegetables provide a convenient and efficient way to consume nutrition without extensive preparation. This trend mirrors a broader shift toward comfort-driven intake, prioritizing ease and efficiency.

• Broadening Retail Channels

Expanding retail channels is essential for boosting accessibility and visibility in the frozen vegetables market and driving the increase. As patron demand for convenience rises, manufacturers diversify distribution networks. This spans traditional grocery stores, online structures, specialty food shops, and convenience stores. According to the American Frozen Food Institute, while online household purchases plateaued in 2022, order frequency and spending per trip elevated. With the share of online sales rising from 0.9% in 2019 to 2.9% in 2022, broadening presence throughout various retail channels enables frozen vegetable brands to attain a much broader target market.

United States Frozen Vegetables Market

The United States holds an enormous role in the worldwide frozen vegetables market. Its favorable agricultural conditions help this growth. With substantial fertile land and a temperate climate, the state can adopt large-scale production of diverse vegetables to fulfill enterprise necessities. According to USDA estimates for 2023, the country's output of 26 vegetable and melon crops amounted to 758 million cwt, a 6 percent increase from the previous year. Notably, tomatoes, onions, and sweet corn emerged as the three most prominent crops, constituting fifty-four percent of the whole vegetable production.

The US also employs present-day freezing strategies in its superior food processing sector to maintain vegetables' freshness, nutrients, and taste. Benefiting from a robust cold chain infrastructure, it guarantees efficient transportation and storage of frozen vegetables, minimizing spoilage and ensuring consistent satisfaction. The state's customer base increasingly prefers convenience foods, spurring demand for brief and easy-to-prepare frozen vegetables amidst busy lifestyles.

Frozen Vegetables Company News

The leading businesses in the frozen vegetables market are General Mills Inc., Conagra Brands, Hormel Foods, Unilever PLC, The Kraft Heinz Company, Nomad Foods Ltd, B&G Foods, Inc., and Greenyard.

• In February 2024 - Twin City Foods and Smith Frozen Foods are prominent players in the US frozen food sector. They have entered a non-binding agreement to merge, forming a unified entity named TCF Holdings, Inc.
• In April 2023 - No Meat Factory, a Canadian company specializing in plant-based meat alternatives, acquired a former frozen vegetable processing plant previously owned by Twin City Foods in Stanwood, Washington, for US$ 19.4 Million.

Product – Frozen Vegetables Market breakup in 2 viewpoints:

1.    Corn
2.    Asparagus
3.    Spinach
4.    Green Peas
5.    Broccoli
6.    Mushroom
7.    Green Beans
8.    Others

End-User – Frozen Vegetables Market breakup in 2 viewpoints:

1.    Food Service Industry
2.    Retail Customers

Distribution Channel – Frozen Vegetables Market breakup in 2 viewpoints:

1.    Discounters
2.    Supermarket/Hypermarket
3.    Others

Country – Frozen Vegetables Market breakup of 25 Countries:

1.    North America

1.1    United States
1.2    Canada

2.    Europe

2.1    France
2.2    Germany
2.3    Italy
2.4    Spain
2.5    United Kingdom
2.6    Belgium
2.7    Netherland
2.8    Turkey

3.    Asia Pacific

3.1    China
3.2    Japan
3.3    India
3.4    South Korea
3.5    Thailand
3.6    Malaysia
3.7    Indonesia
3.8    Australia
3.9    New Zealand

4.    Latin America

4.1    Brazil
4.2    Mexico
4.3    Argentina

5.    Middle East & Africa

5.1    Saudi Arabia
5.2    UAE
5.3    South Africa

All the Key players have been covered from 3 Viewpoints:

•    Overview
•    Recent Development
•    Revenue Analysis

Company Analysis:

1.    General Mills Inc.
2.    Conagra Brands
3.    Hormel Foods
4.    Unilever PLC
5.    The Kraft Heinz Company
6.    Nomad Foods Ltd
7.    B&G Foods, Inc.
8.    Greenyard

Report Details: