United States BOPIS Market Report by Product Category, Payment Method, States and Company Analysis 2026-2034

United States BOPIS Market Size & Forecast 2026-2034

The United States Buy Online, Pick Up In Store (BOPIS) market is expected to witness considerable growth, rising from an amount of US$ 132.53 billion in 2025 to reach an amount of US$ 449.35 billion in 2034. The growth is expected to follow a compound annual growth rate (CAGR) of 14.53% from 2026 to 2034. The main factors contributing to the growth are the increased consumer need for convenience, faster order fulfillment, and reduced cost of the last mile. Moreover, the investment in omnichannel strategies and digital infrastructure is also contributing to the growth of BOPIS services.

United States BOPIS Market Outlooks

Buy Online, Pick Up In Store (BOPIS) is a retail strategy in which a customer can buy a product online and collect the product at a physical store at a later time of the customer’s choice. This retail strategy combines the benefits of online shopping with the benefits of in-store shopping. This strategy saves the customer the cost of shipping the product and the waiting time required to ship the product.

Buy Online, Pick Up In Store has gained immense popularity in the United States due to the benefits of convenience, speed, and flexibility. This retail strategy provides a lot of benefits to the customer and the retailer as well. This strategy is highly beneficial to the retailer as it increases the number of people entering the store, which can result in additional sales. This retail strategy has gained momentum with the advent of omnichannel retail strategies and the development of inventory management systems. Moreover, the changing nature of customer behavior and the digital transformation of the retail sector are the factors which have made this retail strategy a part of the retail sector in the United States.

Growth Drivers of the United States Buy Online, Pick Up In Store (BOPIS) Market

Rising Demand for Convenience and Speed

One of the major growth factors contributing to the growth of the BOPIS market in the United States is the increased consumer need for convenience and speed in fulfilling orders. The modern consumer is accustomed to convenient and time-efficient shopping solutions that fit into their hectic lifestyle. BOPIS enables consumers to browse and purchase items online while avoiding the wait times and costs associated with shipping. The speed and convenience offered by BOPIS give the market a significant competitive advantage over other forms of electronic commerce. The flexibility offered to consumers to purchase items online and pick them up at their own convenience is an added advantage, as they are not required to wait for the items to be shipped. The speed and convenience offered by BOPIS are expected to propel the growth of the market in the coming years, as consumer needs and wants are expected to increase in the coming years. In 2025, an estimated 288.5 million people are expected to shop online in the United States, representing a significant percentage of the total population.

Expansion of Omnichannel Retail Strategies

The high rate of adoption of omnichannel retail is one of the significant factors fueling the BOPIS market in the United States. Omnichannel retail is being increasingly adopted to bring about an integration of both offline and online shopping. BOPIS is one of the integral parts of this retail strategy. BOPIS enables businesses to use retail stores to provide fulfillment services. This is beneficial to businesses, as it enables the creation of foot traffic, leading to additional purchases. Moreover, the integration of technology has made BOPIS more efficient. BOPIS enables businesses to leverage technologies to provide better services. With the integration of technology, businesses are now using BOPIS to provide better services to their consumers. Omnichannel retail is bridging the gap between offline and online retail. This is beneficial to businesses, as it enables the creation of brand loyalty. Therefore, with more businesses adopting this retail strategy, BOPIS is expected to grow. In October 2024, Walmart Inc. expanded its same-day delivery services. The retail store introduced an on-demand early morning delivery service, enabling consumers to have products delivered in thirty minutes.

Cost Savings for Both Consumers and Retailers

Cost Efficiency is another major factor contributing to the increased popularity of BOPIS. BOPIS helps consumers avoid paying for shipping costs and protects them from missed deliveries and stolen products. It is an affordable option for consumers, especially for those who shop frequently. BOPIS is beneficial for retailers too, as it helps them avoid costly last-mile delivery expenses, which is one of the costliest aspects of running an online business. By leveraging existing infrastructure for BOPIS, businesses can achieve better profitability. BOPIS helps avoid return costs, as customers can return products at the retail store during collection. BOPIS is an attractive proposition for all parties involved, considering its cost advantages for consumers and retailers. BOPIS helps businesses achieve greater efficiency in operations, thus providing greater value to consumers. In this process, the cost advantages of BOPIS have been a major contributor to its increased popularity.

Challenges of the United States Buy Online, Pick Up In Store (BOPIS) Market

Inventory Management and Order Accuracy Issues

Another important issue with BOPIS is inventory management. One of the major problems with BOPIS is inventory management. Since BOPIS involves integrating online orders with in-store inventory, any discrepancies in inventory management will result in order cancellations or customer dissatisfaction. Managing inventory levels in different locations is a complex issue. If products are shown to be available online but are out of stock in-store, it will impact the customer experience. Moreover, accuracy in order fulfillment is important to avoid returns. Therefore, retailers need to invest in inventory management technologies to avoid any discrepancies. Even with the advent of technology, coordinating both online and offline operations is a complex issue. Therefore, inventory management is one of the important issues with BOPIS, posing a significant challenge to the efficient running of BOPIS.

In-Store Operational Challenges and Customer Experience

The effective implementation of BOPIS demands significant changes in the way the store operates, which can be difficult for the retailer to achieve. This includes the provision of space to store the orders, provision of staff to pick the orders and process them, and the efficient use of the area provided for the purpose of order pickup. During peak hours, the store may experience a high volume of traffic and orders, which can cause congestion and result in a dissatisfied customer experience. Moreover, the process of order pickup may cause frustration among the customers if the process is not efficiently managed and the customer is not aware of the process and the details of the orders they are supposed to pick up. This can only be managed by training the staff to efficiently process the orders and provide a quick service to the customer, which can result in additional costs for the retailer. Providing a seamless customer experience while the customer is picking up the orders is of utmost importance and can be a significant challenge in the BOPIS market.

United States Food and Beverage BOPIS Market

The United States food and beverage BOPIS market is growing at a rapid pace due to the increasing demand among consumers to find quick and easy ways of procuring food and drinks. This is because the BOPIS system enables consumers to purchase food and drinks online and pick them up at the nearest store. This saves the customer a lot of time and the cost of delivery. This system is mainly popular among busy households and working professionals who are looking to save more time and effort. This system has improved significantly with the inclusion of real-time inventory management and storage systems with temperature controls. This has improved the quality of service being rendered to the customer. Moreover, the increasing demand for fresh and organic food products has forced retailers to improve the quality of service in the food and beverage segment of the BOPIS system. This segment is expected to see a significant growth in the United States due to the increasing demand among consumers for quick and easy service.

United States Apparel and Accessories BOPIS Market

The US apparel and accessories BOPIS market is growing as consumers increasingly prefer flexible shopping options that allow for online browsing and in-store pickup. BOPIS offers a number of advantages to consumers, including the ability to browse product availability, select sizes, and make a purchase online prior to collecting the product, eliminating the guesswork associated with shopping in a store. The BOPIS model is also highly beneficial to apparel and accessories retailers, as it drives foot traffic into the store and offers opportunities for impulse purchases to be made while collecting the product. The ability to try on products immediately after collecting and make an exchange is also an important factor that contributes to the popularity of BOPIS. As the demand for convenient and personalized shopping experiences increases, the apparel and accessories segment is also growing within the BOPIS market.

United States Health and Personal Care and Beauty BOPIS Market

The health and personal care and beauty BOPIS market in the United States is growing steadily, and this is because consumers are increasingly looking for ways to access the products they need quickly. Personal care and beauty items, as well as healthcare items, are often ordered through BOPIS because they are items that are frequently used. The advantage is that the consumer is able to order the items and have them ready the same day, as opposed to waiting for the items to be delivered. The retailers have also improved their online platforms, and consumers are now able to make informed purchasing decisions because the items are well explained and recommended. The inclusion of loyalty programs and recommendations is also an improvement, as the customer is now more satisfied. Personal care and beauty items are items that are gaining popularity, and as the popularity continues to spread, the BOPIS market is expected to keep growing in the United States.

United States BOPIS Credit Card Market

The credit card market in the BOPIS market in the United States plays an important role in ensuring that transactions are conducted in an efficient and secure manner, especially in the case of online shopping with in-store pickup. The credit card market is considered to be one of the most popular modes of payment because of the convenience, rewards, and security offered by credit cards. Many retailers are offering rewards and discounts to consumers using credit cards as a mode of payment, thereby motivating them to make BOPIS transactions using credit cards. The security offered by the credit card payment system, along with the ease of returning and refunding the amount, is also contributing to the growth of the credit card market. The credit card market is expected to continue its growth and popularity as an important payment method, especially in the BOPIS market, as consumers are looking for secure payment methods.

United States BOPIS Digital Wallet Market

The digital wallet market in the United States BOPIS industry is in a state of rapid growth, primarily due to the rising acceptance of mobile payment technologies, which are becoming increasingly popular due to the need for fast and convenient transactions. Digital wallets are helping people make purchases in a timely manner, which is highly beneficial in the BOPIS industry, as they can make purchases using their smartphones or other electronic devices. Some of the most popular features of digital wallets are one-touch payments, security, and the ability to earn loyalty points, which are highly convenient features of digital wallets. Retailers are accepting digital wallets as payment options to make the payment process smoother, which has further led to the growth of the digital wallet market in the United States BOPIS industry. In addition, the rising need for contactless payments has further led to the growth of the digital wallet market, particularly among the younger population in the country, which is highly beneficial in the BOPIS industry due to the ability of digital wallets to track purchases made using the wallets.

California BOPIS Market

The California Buy Online, Pick Up In Store (BOPIS) market is one of the most dynamic markets in the United States, especially because of the high rate of digital adoption and a large population that is tech-savvy. The population, especially in cities such as Los Angeles and San Francisco, is highly inclined towards BOPIS because of factors such as high traffic and a busy lifestyle, where a faster shopping experience is required. The retailers in California have also heavily invested in omnichannel retailing, especially because of the high potential for BOPIS. Advanced technologies such as real-time inventory tracking and mobile notifications are also helping to improve the experience for consumers. Furthermore, the presence of large retail chains and e-commerce players is also helping to boost the BOPIS market. BOPIS also offers the advantage of saving costs such as delivery charges and time, making it a highly preferred option for consumers. The California BOPIS market is expected to grow significantly, especially because of the high rate of innovation and demand for BOPIS.

New York BOPIS Market

The BOPIS market in New York has been growing rapidly, especially in urban centers such as New York City, where convenience and speed are critical factors. The high population density and limited time for shopping in physical stores have made BOPIS a viable option for many consumers. The emphasis has been placed on store design and order pick-up locations, ensuring that increasing order volumes are processed efficiently. The integration of advanced digital technologies has enabled real-time inventory updates, thus enhancing the customer experience. Moreover, the competitive nature of the retail sector in New York has prompted many businesses to employ innovative BOPIS strategies, thereby benefiting consumers. The BOPIS market has been able to provide consumers with an opportunity to collect their products promptly, thus enhancing their experience, especially in situations where products are urgently required. The urban lifestyle, therefore, has been a major driving force in sustaining the growth rate of the BOPIS market in New York.

Washington BOPIS Market

The Washington BOPIS market is expanding, driven by the high rates of digital adoption in the state, coupled with the strong technology-driven economy. Seattle, in particular, has a large number of tech-savvy customers who are comfortable shopping online. BOPIS has become popular in the state as it provides an alternative to traditional retail and home delivery services. Retailers in the state are using advanced technologies to improve the efficiency of services in the Washington BOPIS market. Moreover, the state’s focus on innovation in customer services has encouraged the adoption of omnichannel retail in the state. Consumers are enjoying the benefits of shopping online, which allows them to pick up the products at their own convenience, particularly when they need the products regularly.

Florida BOPIS Market