Top Smart TV Companies Leading the Global Market in 2025
15 May, 2025

A connected TV, or smart TV, is an internet-enabled digital TV with interactive capabilities, integrating TV with smartphone and computer functionality. It has a built-in operating system, GUI, Ethernet/Wi-Fi connectivity, and does away with the requirement of a stand-alone set-top box. Consumers can stream media from sites such as Netflix and YouTube, surf the web, access apps, listen to internet radio, and use social networking. In contrast to regular TVs, smart TVs depend less on internet media and home networks. Android TV has turned the control over to users and developers, increasing customizability and functionality. Android TV has seen widespread use through cinematic design and simplicity. The market for smart TVs is estimated to rise from $255.55 billion in 2024 to $691.19 billion by 2033, growing at a CAGR of 11.69%.

The U.S. Smart TV market involves the manufacture, distribution, and retail of internet-enabled televisions based on consumers' need for improved home entertainment and developments in display, processing, and connectivity. The market spans from low-end streaming versions to high-end 4K, OLED, and QLED versions and up to software and app development that adds functionality to TV. Smart TVs are now digital lifestyle centers, particularly attractive to younger people. Over 60% of Americans under 30 prefer streaming over traditional TV, with many never having had cable or satellite. About 70% of streaming users are aged 18–44, with higher-income households favoring on-demand content. Additionally, 41% of U.S. viewers prefer personalized ads, presenting strong potential for targeted advertising on smart TVs. United States Smart TV market is anticipated to grow to US$ 134.97 billion in 2033 from US$ 54.95 billion in 2024 at a CAGR of 10.50 % during the forecast period of 2025 to 2033.

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Top Smart TV Companies & Profiles

Panasonic Corporation

Formation: 1918

Headquarters: Japan

Website: holdings.panasonic

Panasonic Holdings Corp (previously Panasonic Corp) is an international electronics firm involved in the production, manufacturing, and sale of a vast range of electrical and electronic goods. Its products range from home electronics including TVs, air conditioners, digital cameras, audio equipment, rice cookers, and lighting products, to industrial and business solutions including electronic devices, batteries, projectors, mounting machines, and welding machines. Panasonic also offers solutions for automotive, aviation, logistics, housing, and entertainment industries. The company has research, development, and manufacturing facilities throughout Japan, Asia, the Americas, and Europe, catering to consumer and commercial markets with a wide range of technologies.

Sony Corporation

Formation: 1946

Headquarters: Japan

Website: www.sony.com

Sony Group Corp is a multinational conglomerate that deals with the development, design, manufacturing, and sale of a wide variety of electronic products and entertainment content. Its product line consists of game consoles and software (PlayStation), TVs, audio and video products, cameras, smartphones, and image sensors. Sony also has a strong presence in the entertainment industry, making and distributing music, animation, movies, and TV programs. Operating in consumer, professional, and industrial markets, the company serves customers through online channels, call centers, service points, and approved partners. Sony has operations worldwide under popular brands like PlayStation, Bravia, Walkman, Cyber-shot, Blu-ray, Exmor, Xperia, and Airpeak.

Samsung

Founding: 1938

Head office: South Korea

Website: www.samsung.com

Samsung Electronics Co Ltd, a member of the Samsung Group, is a world leader in consumer electronics, IT and mobile communications, and device solutions. Its wide range of products includes TVs, smartphones, tablets, refrigerators, washing machines, air conditioners, audio systems, medical equipment, printers, monitors, and computers. Samsung also manufactures LCD and LED panels as well as mobile accessories. It caters to different industries including retail, hospitality, finance, education, transport, and government, with activities in the Americas, Europe, Asia-Pacific, the Middle East, and Africa.

Sharp corporation

Founding: 1912

Headquarters: Japan

Website: corporate.jp.sharp

Sharp Corp is a worldwide supplier of digital information technology, energy solutions, and consumer and business solutions. Its product lines consist of appliances such as refrigerators, washing machines, microwave ovens, air conditioners, LED lighting, and beauty devices, as well as electronics including televisions, projectors, mobile phones, tablets, and calculators. Sharp also sells solar panels, storage batteries, sensors, business displays, humidifiers, dehumidifiers, and office solutions. Its customers include OEMs, the solar and electronics industries, and consumers, serving markets in the Americas, Europe, Asia-Pacific, the Middle East, and Africa.

VIZIO Inc

Establishment: 2002

Headquarters: United States

Website: https://www.vizio.com/en

VIZIO Inc. is an American consumer electronics firm that deals in budget-friendly smart televisions and soundbars. It was established in 2002 with its headquarters in Irvine, California. VIZIO has established a good reputation for delivering high-quality home entertainment products at reasonable costs. The firm specializes in merging cutting-edge features like 4K Ultra HD, OLED technology, and SmartCast, its smart TV operating system that offers customers easy access to the most sought-after streaming services and apps. Besides hardware, VIZIO ventured into the advertising and content distribution business through its Platform+ business, using data-enabled advertising and streaming content. Its products are sold through a broad distribution network of major retailers in the U.S., targeting cost-conscious consumers looking for innovative, connected entertainment solutions.

Koninklijke Philips

Founding: 1891

Headquarters: Netherlands

Website: www.philips.com

Koninklijke Philips NV (Philips) is a multinational technology corporation engaged in healthcare and consumer well-being. It is engaged in precision diagnosis, image-guided therapy, patient monitoring, and personal health. Philips' product range consists of MRI and CT scanners, X-ray systems, ultrasound equipment, patient monitors, and respiratory care devices. In the consumer market, it provides electric toothbrushes, grooming devices, baby care, and kitchen appliances. The company combines cutting-edge technologies with clinical and consumer knowledge to create solutions that are designed to enhance health outcomes and quality of life. Philips operates in hospitals, medical specialists, and consumers across the globe, with a dominant presence in Europe, North America, and Asia, as a leader in health technology and personal care innovation.

Hitachi Ltd

Founding: 1910

Headquarters: Japan

Website: www.hitachi.co.jp

Hitachi Ltd is a diversified conglomerate with global operations in information technology, electronics, energy systems, social infrastructure, and industrial equipment. The organization offers solutions and products in segments ranging from IT services to power generation, smart infrastructure, construction equipment, and automotive systems. Hitachi products cater to diverse sectors ranging from healthcare and finance to government, transport, and manufacturing. In alignment with its principles of innovation and sustainability, Hitachi embeds digital technologies such as IoT and AI within its systems to enable smarter and more efficient operations. The firm has a wide network of subsidiaries, affiliates, and joint ventures in the Asia-Pacific, North America, and European regions, making it a leading driver of digital transformation and infrastructure growth worldwide.

Toshiba Visual Solutions

Foundation: 1973

Headquarters: Japan

Website: www.toshiba.co.jp

Toshiba Corp is a diversified electronics and technology firm involved in designing, developing, and producing a variety of products and systems. Its product portfolio consists of storage devices, semiconductors, POS terminals, energy-saving solutions, and infrastructure products like power systems, water and sewage systems, and building technology. Toshiba delivers comprehensive solutions to important markets like digital innovation, social infrastructure, and energy systems that serve industries like power generation, transportation, and construction. It also produces equipment for thermal, nuclear, wind, and hydroelectric power stations. With a global presence, Toshiba has operations across Asia-Pacific, Europe, the Middle East, Africa, and the Americas, contributing significantly to developing sustainable and smart infrastructure globally.

Apple Inc.

Founding: 1976

Headquarters: United States

Website: www.apple.com

Apple Inc. is a multinational technology corporation famous for designing and producing smartphones, computers, tablets, and wearable devices. Its best-selling products are the iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple also provides various services like iCloud, Apple Pay, and AppleCare, along with digital content platforms in the form of the App Store, Apple Music, Apple TV+, and Apple Arcade. Apple builds its own operating systems like iOS, macOS, watchOS, and iPadOS with a view to having tight integration between hardware and software. Apple's ecosystem supports both consumers and professionals alike with the marriage of innovation and ease of use. It has a solid worldwide presence, with operations in the Americas, Europe, Asia-Pacific, the Middle East, and Africa.