Top Breakfast Cereals Companies in 2025
16 May, 2025

The Breakfast Cereal Market is projected to grow at a compound annual growth rate (CAGR) of 4.30% from 2025 to 2033, from US$ 65.25 billion in 2024 to US$ 95.32 billion in 2033. The market for breakfast cereals is expanding gradually due to customer desire for quick, wholesome, and adaptable meal choices. Cereals that meet dietary requirements like gluten-free, organic, and plant-based preferences while still being high in fiber, protein, and other vital elements are becoming more popular as a result of health-conscious eating habits. Convenience is important, and ready-to-eat and portable solutions are becoming more and more popular, particularly with busy metropolitan customers. Market offers are still being shaped by innovations in tastes, textures, and functional components like extra vitamins and probiotics. Cereals continue to be popular because they strike a balance between flavor, nutrition, and convenience, even in the face of growing competition from other breakfast options. Continued product diversity and alignment with wellness and lifestyle trends are key to the market's future. Similarly, the Europe Breakfast Cereal Market is projected to grow at a compound annual growth rate (CAGR) of 4.01% from 2025 to 2033, from US$ 18.37 billion in 2024 to US$ 26.18 billion by 2033.

Breakfast cereal companies prioritize convenience, nutrition, and innovation. They provide goods like organic, high-protein, and gluten-free choices in response to changing customer tastes. These businesses prioritize sustainability and health, making investments in worldwide distribution, branding, and research to stay competitive and retain customers.

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Best-Selling Breakfast Cereal Brands

General Mills, Inc.

Establishment: 1928

Headquarters: United States of America

Website: www.generalmills.com

Revenue: $19.9B in 2023

Branded consumer goods are produced and marketed by General Mills Inc. (General Mills). Grain, fruit, savory, nutrition bars, frozen hot snacks, ready-to-eat cereals, natural pet food, frozen and refrigerated dough, baking materials and mixes, yogurt, and super-premium ice cream are all part of the company's product line. Additionally, it provides quick meal alternatives such frozen breakfast items, frozen dinners, pizza, soup, ethnic meals, meal kits, and side dish mixes. Blue Buffalo, Food Should Taste Good, Fruit Roll-Ups, Blue Basics, Cheerios, Chex, Cocoa Puffs, Cookie Crisp, EPIC, Fiber One, Fruit Gushers, Gardetto's, Go-Gurt, Gold Medal, and Golden Grahams are some of the brands that the corporation uses to sell its goods. Grocery stores, mass merchandisers, e-commerce sites, foodservice wholesalers, and pet specialty shops are among its varied clientele. Asia-Pacific, the Middle East, Africa, Europe, North America, and Latin America are among its operating regions. The US city of Minneapolis, Minnesota, is home to General Mills' headquarters.

Nestlé S.A.

Establishment: 1866

Headquarters: Switzerland

Website: www.nestle.com

Revenue: $103.8B in 2023

Nestle SA (Nestle) is a food and beverage manufacturer and marketer. The company's product line includes coffee, cereals, chocolates & confections, baby food, bottled water, and culinary items. Additionally, it offers dairy goods, nutritional products, ice cream, pet care items, chilled and frozen meals, and plant-based foods. Aero, Nescafe, Nespresso, Purina Alpo, Milkybar, Nestle Ice Cream, Cerelac, Nido, Perrier, S.Pellegrino, Acqua Panna, Nestea, Milo, Maggi, Buitoni, Cailler, Movenpick, Purina, Boost, Gerber, and Kit Kat are some of the brands that Nestle uses to sell its goods. The corporation operates in the Americas, Europe, the Middle East, Africa, Asia, and Oceania. The headquarters of Nestle are located in Vevey, Waadt, Switzerland.

Kellogg Company

Establishment: 1906

Headquarters: United States of America

Website: www.kellanova.com

Revenue: $12.7B in 2023

Kellanova (Kellanova), formerly Kellogg Co, is a producer and marketer of ready-to-eat cereal and convenience foods. Its product portfolio includes cereals, cookies, crackers, savory snacks, frozen waffles, toaster pastries, cereal bars, fruit-flavored snacks, veggie foods, granola bars, and bites. The company markets its snacks products under Kellogg’s Cheez-It, Pringles, Austin, Parati, and RXBAR, Zoo Cartoon, Trink, Rice Bubble, and Kashi, Morningstar Farms and Eggo brand names. Kellanova supplies its products to retailers and supermarkets for resale through direct sales force, distributors, and brokers. The company has business operations spanning across the Americas, Europe, the Middle East, Africa, Oceania, and Asia Pacific. Kellanova is headquartered in Battle Creek, Michigan, the US.

Pepsico, Inc.

Establishment: 1965

Headquarters: United States of America

Website: pepsico.com

Food items and non-alcoholic drinks are produced and marketed by PepsiCo Inc. (PepsiCo). Potato chips, cereals, oats, spaghetti, rice cakes, packaged water, sports and energy drinks, juice, and fountain syrups are among the products offered by the firm. The brands Pepsi, Pepsi Max, Mountain Dew, Lay's, Frito-Lay, Gatorade, Quaker, and Yachak are used to sell its goods. Grocery shops, pharmacies, convenience stores, dollar and discount stores, mass merchandisers, hard discounters, membership stores, wholesale and other distributors, online retailers, and licensed independent bottlers are among the customers the firm sells and distributes its goods to. It operates across Europe, Africa, the Middle East, Asia-Pacific, Latin America, and North America. The US city of Purchase, New York, is home to PepsiCo's headquarters.

B&G Foods Inc.

Establishment: 1996

Headquarters: United States of America

Website: bgfoods.com

Revenue: $1.9B in 2023

B&G Foods Inc. (B&G) produces, sells, and distributes a variety of home goods as well as frozen and shelf-stable food. Hot cereals, fruit spreads, maple syrup, canned meats and beans, bagel chips, spices, seasonings, hot sauces, wine vinegar, molasses, salad dressings, pizza crusts, and frozen and canned veggies are among the company's product offerings. Additionally, it sells taco shells and kits, salsas, pickles, peppers, tomato-based goods, nut clusters, dry soups, and other specialty items. Cary's, Cream of Rice, B&G, B&M, Baker's Joy, Bear Creek Country Kitchens, Cream of Wheat, Brer Rabbit, and Ac'cent are some of the brands that B&G sells its goods under. It operates in Puerto Rico, Mexico, the United States, and Canada. The US city of Parsippany, New Jersey, is home to B&G's headquarters.

Post Holdings, Inc.

Establishment: 2012

Headquarters: United States of America

Website: www.postholdings.com

Revenue: $7.9B in 2023

Branded and private label ready-to-eat cereals, snacks, and active nutrition products are produced, marketed, and distributed by Post Holdings Inc. (Post). goods from the company's product line include bars, nutritional supplements, nut butters, cheese and dairy case goods, pasta products, egg products, and chilled potato products. Granola, dried fruit pasta, and baking nuts are all available. The brands Honey Bunches of Oats, Better'n Eggs, Premier Protein, Great Grains, and Dymatize are used for marketing and sales. Post sells through mass merchandisers, supercenters, pharmacy and club shops, supermarket stores, and online marketplaces. The corporation operates in the United States, Canada, Puerto Rico, Mexico, Ireland, and the United Kingdom. The US city of Saint Louis, Missouri, is home to Post's headquarters.

Calbee, Inc.

Establishment: 1949

Headquarters: Japan

Website: www.calbee.co.jp

Revenue: $2.1B in 2024

A food firm called Calbee Inc. (Calbee) manufactures and markets snacks and other food items. Snacks, fried potato chips, veggie fries, shrimp crackers, bean-based snack foods, and cereals are among the company's offerings. Calbee, Jagabee, Jagarico, Jaxx, Kata-age Potato, Kappa Ebisen, Granola, Granola Plus, Sapporo Potato, Frugra, Harvest Snaps, My Pote, Jaga Pokkuru, Bun Bun, Potabee, Japota, Krisbee, Guribee, Seabrook, and Sayaendo are among of the brands under which it promotes and distributes its goods. The business has offices for sales and production in Japan. It operates businesses in North America, Europe, and Asia-Pacific. The headquarters of Calbee are located in Tokyo, Japan's Chiyoda-Ku.

Migros

Establishment: 1996

Headquarters: Switzerland

Website: www.migros.ch

Revenue: $35.6B in 2023

Retail, industrial, and financial services are just a few of the industries in which Migros-Genossenschafts-Bund (Migros) works. Cooperative retailing, business, manufacturing, travel, and financial services via Migros Bank are the company's primary operations. Its products and services vary from those found in supermarkets and hypermarkets to financial services like real estate management and leasing. Among the well-known trademarks connected to Migros are Denner, Tegut Group, Digitec Galaxus, Ex Libris, Migrol, and Migrolino. From regular consumers to companies in need of financial services, its goods and services serve a broad spectrum of clients in many sectors. Switzerland, Germany, the United States, Hong Kong, Italy, the United Kingdom, the Netherlands, France, China, Japan, and Canada are among the countries where the corporation operates. The headquarters of Migros are located in Zurich, Switzerland.

Associated British Foods plc

Establishment: 1935

Headquarters: United Kingdom

Website: www.abf.co.uk

Revenue: $25.0B in 2023

ABF is a company that works in the food, ingredient, and retailing sectors. The company's main operations are in retail, sugar, ingredients, groceries, and agriculture. Hot drinks, sugar and sweeteners, vegetable oils, bread and baked goods, cereals, herbs and spices, biofuels, balsamic vinegars, ethnic cuisine, and meat items are all available under these headings. Sugar cane and sugar beet are processed by ABF and sold to businesses. The firm produces bread ingredients, enzymes, lipids, yeast extracts, cereal specialty, animal feeds, and other associated goods and services for the agricultural industry. ABF provides services to a wide range of industries, such as food, retail, power and energy, pharmaceuticals, petrochemicals, and agriculture. The business has operations throughout Asia-Pacific, the Americas, Africa, and Europe. The UK's London serves as the home base for ABF.