Ready to Drink Tea and Coffee Market, Size, Global Forecast 2024-2030, Industry Trends, Share, Growth, Insight, Impact of Inflation, Company Analysis

Ready to Drink Tea & Coffee Market Outlook

Ready-to-drink Drink Tea and Coffee Market will reach US$ 172.28 Billion by 2030, according to Renub Research. Coffee and tea are drunk in most countries, but one typically predominates. Millennials, in particular, are turning to tea & coffee mainly due to the health benefits often associated with it, including anti-inflammatory and antioxidant properties, cancer and cardiovascular protection and weight loss stimulation. They are also looking for ways to express themselves via their product choices and are thirsty for authentic stories; this includes where the tea & coffee come from and their unique properties, further enhancing aura and appeal. As a result, brands are placing more emphasis on natural ingredients and honing in on trends and flavours that resonate locally, which has led to an explosion in flavours and combinations.

The RTD tea and coffee market is shifting in quality to keep pace with increased interest in healthier ingredients and authentic experiences. As consumers become savvier, brands respond by bringing tea leaves directly into the plant as part of their brewing process and moving away from tea and coffee made from liquid extracts and powders. Doing so allows brands to enter the 'premium' space, which affects price and how manufacturers connect and communicate with consumers. The category is awash with trends, one being cold-brewed, followed by cold-brewed coffee. It is made with Tea & coffee leaves steeped in cold water for up to 24 hours. This brewing style requires more leaves to ensure that enough flavours are extracted. Although still considered a niche product, its devotees, particularly in Asia and Europe, claim it produces a more full-flavoured and less bitter tea & coffee.

Companies Recent Initiatives & Development

Nestle S.A.

In July 2023, Nestlé unveiled a sugar reduction technology utilizing enzymatic processes. It lowers sugar in malt, milk, and fruit juices by up to 30%, maintaining taste. Additionally, it boosts prebiotic fibers in milk-based products, aiding gut health. Already applied in cocoa and malt beverages across various nations, Nestlé plans to extend its use to other product lines, aligning with its commitment to enhancing nutritional value and promoting responsible consumption.

In July 2021, Nestlé and Starbucks Corporation revealed a collaboration to introduce Starbucks Ready-to-Drink (RTD) coffee beverages in select Southeast Asian, Oceanian, and Latin American markets. These coffee offerings are set to be swiftly launched to consumers beginning in 2022.

Asahi Group Holding

In March 2023, the beverage giant Asahi announced the upcoming launch of a new ready-to-drink (RTD) green tea tailored to resonate with Japan's evolving tea enthusiasts. Scheduled for release on April 4, Asahi Sou presents an innovative, unsweetened bottled green tea crafted from slightly withered tea leaves, delivering a fragrant flavor profile.

Danone S.A.

In February 2023, Danone disclosed a $65 million investment for a two-year expansion of its manufacturing facilities in Jacksonville, Florida, USA. This investment targets increased production of Danone's coffee and creamer brands, meeting rising demand in the US market. Furthermore, the Jacksonville plant produces Silk and So Delicious Dairy Free products distributed across the US and Canada.

Starbucks Corporation

On February 22, 2023, Starbucks Corporation surged as details about the Oleato coffee line emerged. Infused with Partanna extra virgin olive oil, they'll debut in Milan, Italy, expanding to Southern California, Japan, the Middle East, and the UK.

In May 2023, Starbucks introduced new US beverages: Chocolate Java Mint Frappuccino with Frappuccino roast coffee, chocolate, mint, and Frappuccino chips, topped with mocha sauce, whipped cream, and chocolate cookie mint sprinkle.

In July 2021, Starbucks partnered with Nestlé to expand its presence in the global RTD coffee market, targeting select Southeast Asian, Oceanian, and Latin American markets starting in 2022 through various channels, including online platforms.

Coca-Cola Company

In November 2023, Coca-Cola India introduced Honest Tea, a ready-to-drink tea beverage, expanding consumer options. Honest Tea, sourced from Luxmi Tea’s Makaibari Tea Estate, offers refreshing Organic Green Tea.

In February 2023, Coca-Cola Zero Sugar launched #TakeATaste campaign, emphasizing its irresistible taste. Building on the "Best Coke Ever?" platform, it urges fans to safeguard their favorite drink from potential takers.

Pepsico

In February 2022, Starbucks introduced Baya, an energy drink, in partnership with PepsiCo. Available in 12-ounce cans, Baya offers three fruity flavors: Mango Guava, Raspberry Lime, and Pineapple Passionfruit.

RTD tea and coffee market will grow with a CAGR of 7.02% during the forecast period from 2023 to 2030

The increasing prevalence of on-the-go consumption, particularly among the urban and younger demographics, has significantly contributed to its market growth. Consumers are attracted to the vast array of flavours and varieties available in the ready-to-drink (RTD) tea and coffee segment, catering to their diverse preferences. Moreover, the shift towards healthier and more convenient beverage options has been a key driver in market growth. 

As health and wellness trends gain momentum, including functional ingredients, natural and clean label formulations, specific health claims, specialty varieties, and reduced sugar content in RTD tea and coffee products have gained prominence. RTD tea and coffee are a subgroup of soft drinks, although they differ in their function with proven health benefits. The altering lifestyles, which encourage on-the-go eating, and a growing trend of replacing meals with smaller nutritional snacks and drinks have resulted in the adoption of RTD Tea and coffee. Growing consumer awareness regarding the health concerns caused by carbonated drinks is leading to a shift towards RTD tea and coffee. Another factor attributing to the market's growth is the health-conscious population who prefer the antioxidant properties of RTD tea.

Positioning RTD tea and coffee as recreational products has significantly benefitted in attracting millennial, further augmenting the product demand. Over the last two decades, rapid socio-economic development has led to a rise in several chronic health conditions such as cancer, heart disease, and diabetes. Health advantages coupled with RTD tea and coffee consumption drive consumers' attention, particularly the aging population, further boosting consumer inclination towards RTD tea and coffee. Various RTD tea and coffee products are being launched to cater to the broad consumer base across geographies. Ready to Drink Tea & Coffee Market was valued at US$ 107.18 Billion in 2023.

Ready-to-drink tea category primarily led the global market for ready-to-drink beverages

Product Category segments the RTD Tea and Coffee Market into RTD Tea and RTD Coffee. The global ready-to-drink tea market is growing due to increased awareness of its health benefits, including weight loss, pain relief, and reduced cholesterol levels. These health focus, rising disposable income, convenient packaging, and expanding cafes and retail outlets are set to drive market growth. Premium brands use social media to engage tech-savvy consumers and tap into a growing online audience, presenting significant growth potential in the forecast period. RTD tea is a rapidly growing segment in the beverage industry, offering tea lovers a convenient on-the-go experience. It includes various tea types like black, green, white, oolong, and herbal, pre-brewed and packaged for instant consumption, eliminating the need for steeping. The global RTD tea market has grown significantly, gaining popularity for its convenience, portability, and perceived health benefits.

Glass segment is expected to lead due to its convenience in consumption and storage characteristics

By Packaging Type, the RTD Tea and Coffee Market is divided into Glass, PET, Cans and Others. The Glass segment is poised for a prominent role, and its ascent can be attributed to its inherent convenience for both consumption and storage. Glass containers have gained favour among consumers and industry experts alike for their numerous advantages. They offer a premium drinking experience, ensuring that the taste and quality of beverages are preserved. Furthermore, glass is a sustainable choice, eco-friendly and easily recyclable. Its transparency allows consumers to see the contents, enhancing the visual appeal. As a result, the Glass segment is set to flourish, meeting the evolving demands of convenience and environmental consciousness.

Online sector is expected to achieve a higher CAGR during the forecasted period

By Distribution Channel, Ready to Drink Tea and Coffee Market is classified into Supermarkets/Hypermarkets, Convenience Stores, Online and Others. The online sector is poised for robust growth during the projected period in the Drink Tea and coffee industry. As consumer preferences evolve and technology advances, the convenience of online platforms has become increasingly appealing. 

E-commerce channels offer a vast array of ready-to-drink tea and coffee options, catering to a broader audience. This accessibility and ease of online ordering and delivery drive the online sector towards higher growth. With the ongoing digital transformation and shifting consumer habits, the online segment is anticipated to play a pivotal role in shaping the future of this market.

China popularity of RTD tea reflects the nation's tea culture and its openness to beverage industry innovation

The Ready to Drink Tea Market includes China, India, Turkey, Japan, the United Kingdom, Germany, the United States, Indonesia, Egypt, Australia, and others. Tea has held a central place in Chinese culture for centuries, and the Ready-to-Drink (RTD) tea segment has recently gained immense popularity, especially among busy Chinese consumers, notably the younger generation. A heightened focus on health primarily fuels the growth of RTD tea in China. This trend has led to competition between sugar-free, carbonated, and alcohol-infused variants and traditional soft drinks, attracting specialty tea shops despite intense market rivalry. 

Essential flavours in this market include oolong, black, green, and jasmine tea. Brands like Chi Forest have entered the tea market, offering sugar-free and fruity sparkling water with erythritol sweeteners to enhance taste without compromising health-conscious appeal. Additionally, Master Kong, a prominent player, introduced reduced-sugar jasmine tea, diversifying its product range and poised for significant off-trade volume growth.

United States market for RTD Coffee made the most significant contribution to the global Tea & coffee market

The Ready to Drink Coffee Market includes the United States, Brazil, France, Germany, Spain, Canada, Netherlands, Sweden, Finland, Denmark and Others. In the United States, the demand for healthy beverages, including various types of RTD coffee, has evolved beyond a trend and is now an integral part of consumers' lifestyles. The focus on health has increased awareness of functional drinks, particularly in the hot RTD coffee segment. Companies are responding by infusing RTD coffee products with nutrients like vitamins, minerals, probiotics, antioxidants, and energy boosters to meet consumer demands. 

For instance, REBBL introduced REBBL Stacked Coffee, a line of cold-brew coffees designed to provide balanced energy and immunity support through the inclusion of ingredients such as green tea's L-Theanine, oat milk, reishi mushrooms, Lion's Mane mushrooms, and MCTs. This approach addresses consumer preferences for taste and health benefits. RTD coffee appeals to a broad demographic, with a focus on younger consumers, and functional RTD coffee with health claims offers brands an opportunity to differentiate them. Consumers seek various functional benefits in their coffee, including antioxidants, anti-inflammatory properties, low sugar, added protein, probiotics, and varying caffeine levels. The market is also witnessing the launch of dairy-free and vegan coffee options to cater to the convenience and health-conscious on-the-go beverage categories.

Key Player

Global ready-to-drink tea and coffee market players include Nestle S.A., Unilever, Asahi Group Holding, Danone S.A., Monster Beverage, Starbucks Corporation, Pepsico and Coca-Cola Company.

Renub Research report titled “Ready to Drink Tea and Coffee Market, Global Forecast by Product Category (RTD Tea, RTD Coffee), Packaging (PET Bottle, Glass Bottle, Canned, Others), Distribution Channels (Supermarket/Hypermarket, Specialty Stores, Online Store and Others), RTD Tea Country  (China, India, Turkey, Japan, United Kingdom, Germany, United States, Indonesia, Egypt, Australia, Others), RTD Coffee Country (United States, Brazil, France, Germany, Spain, Canada, Netherlands, Sweden, Finland, Denmark, Others), Company Analysis (Nestle S.A., Unilever, Asahi Group Holding, Danone S.A., Monster Beverage, Starbucks Corporation, Pepsico and Coca-Cola Company)" Provides a detailed analysis of Global Ready to Drink Tea and Coffee Market.

Product Category has been covered from 2 viewpoints

1.    RTD Tea
2.    RTD Coffee

Packaging has been covered from 4 viewpoints

1.    Glass Bottle
2.    PET Bottle
3.    Canned
4.    Others

Distribution Channels has been covered from 4 viewpoints

1.    Supermarkets/Hypermarkets
2.    Convenience Stores
3.    Online
4.    Others

Country – This report covers the 11 countries Ready to Drink Tea Market

1.    China
2.    India
3.    Turkey
4.    Japan
5.    United Kingdom
6.    Germany
7.    United States
8.    Indonesia
9.    Egypt
10.    Australia
11.    Others

Country – This report covers the 11 countries Ready to Drink Coffee Market

1.    United States
2.    Brazil
3.    France
4.    Germany
5.    Spain
6.    Canada
7.    Netherlands
8.    Sweden
9.    Finland
10.    Denmark
11.    Others

All the companies have been studied from 3 points

•    Overview
•    Recent Developments
•    Sales Analysis

Company Analysis

1.    Nestle S.A.
2.    Unilever
3.    Asahi Group Holding
4.    Danone S.A.
5.    Monster Beverage
6.    Starbucks Corporation
7.    Coca-Cola Company
8.    Pepsico

Report Details: