India Digital Media Insights

Topics Covered in this Database

This research report covers following Markets, Regions and Segments : 

1. Introduction

2. Executive Summary

3. Growth Drivers

• Changing dynamics of movie marketing
• Telcos will become the new MSOs

4. Challenges

5. India Digital Media Insights

• Digital media grew in 2018

Figure: Digital Media Revenue (INR in Billion), 2017- 2021E

6. Digital infrastructure

• Subscriber growth continued strong
• The number of active wireless subscribers
• Internet Subscribers Grew
• Broadband Subscribers
• 5G and fiber will drive growth

Figure: Mobile Subscriber Growth In (Million), 2017 – 2018
Figure: Internet Penetration by Types of Subscribers in Million, 2017-2018
Figure: India Broadband Subscribers in Million, 2017-2018
Figure: India - Tele Company Broadband Market Share in Percent

7. Smartphone Users

• Smartphone users reached 340 million in 2018
• Smart / Connected TVs crossed the 10 million mark
• Average data consumption doubled in 2018
• Indians spent 30% of their phone time on entertainment
• Indians downloaded more media apps than ever before
• Time spent on M&E apps increased

Figure: India Most Popular Activities on Smart Phones in Percent
Figure: By Categories - Total Downloads by Selected Apps in Million, 2017-2018
Figure: By Category - Average Monthly Time Spent in Android Phones Apps (Monthly Hours Per Users), 2017-2018

8. Online Video

• Consumption was led by languages
• Catch-up TV remained a favorite on OTT platforms

Figure: World - Highest Per Capita Consumption of Online Video in (Hour per Week)
Figure: By Rank – India Top Video Apps (Entertainment) by Download & MAU

9. Online Audio

Figure: By Audio & Video - United States on Demand Music Streams in Billion, 2013-2018
Figure: By Rank - India Top Audio Apps by Download, Revenue & MAU

10. Online News

Figure: By Rank - India Top News Apps by Download, Revenue & MAU
Figure: India - Category Wise Content Consumption (in Page Views)

11. Social Media

• Internet users spent 40% of their time on social media Social media
• TikTok became a huge success in 2018
• The horizontalization of digital media began in all earnest

Figure: India - Social Media Users in (Million) & Penetration in (Percent), 2015-2022
Figure: India Internet Users Using Each Platform in Percent 
Figure: By Country - TikTok App Downloads in 2018 (Millions)

12. Digital Advertising

• YouTube remained the largest platform for digital advertising
• Share of programmatic ads doubled
• Four ad categories spent over a quarter of their total ad spends on digital
• Over 300,000 small and medium advertisers used the digital medium

Figure: Digital Ad Market in INR Billion, 2017 – 2021E
Figure: By Rank - India largest Platform For Digital Advertising
Figure: By Rank - India Advertising Category in Percent
Figure: Banner Ads Most Prevalent in (Percent) 2018
Figure: Advertising Modes Share in Percent
Figure: Spends on Digital by Category in Percent
Figure: Digital Advertising by Category Composition (Percent) in 2018

Not able to find your data submit query:  http://www.renub.com/contactus.php

13. Digital Subscription

• Telco bundling of content continued to drive high usage
• Payment challenges remained

Figure: Digital Subscription by Category in INR Billion, 2017-2021E

14. Video Subscription

• Paid video subscribers doubled in 2018
• Demand for original content exploded
• Indian content went global
• The global OTT TV opportunity emerged

Figure: USA and UK Consumers Spent on Digital Content in Percent (One Year)
Figure: Indian and Global E-wallet User Rates (in Percent)

15. Audio Subscription

• A number of OTT platforms operated in the market
• Paying subscribers remained negligible
• Time spent per user has scope to grow
• Indians preferred to watch their music

16. Global Trends

• Mobile phones drove digital video consumption
• Cultural shift away from content ownership
• OTT services invested huge amounts in high quality original programming
• OTT sports rights drove content inflation

Figure: India Smartphone Penetration to Total Phones in Percent, 2017 – 2019
Figure: India Most popular activities on Smart phones in Percent

17. OTT Platforms

• PIL in the Delhi High Court for the regulation of OTT platforms
• TRAI issued a ‘Consultation Paper on Regulatory Framework for OTT Communications Services’ dated Nov 2018

Related Database:

Digital Advertising Market Insights

Digital Media Market Insights

eServices Market Insights