India Television Insights

Topics Covered in this Database

This research report covers following Markets, Regions and Segments : 

1. Introduction

2. Executive Summary

3. Growth Drivers

• India Rapid Growth of Internet Connectivity across the Country
• Increased availability of bandwidth, cheap data plans and increased awareness driven by Government Program

4. India Television Insights

Figure: Television Market (INR in Billion), 2017- 2021E
Figure: Television Segment in Percent, 2018

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5. Advertising

• Ad volumes grew in 2018
• Top 10 channel genres contributed share of advertising volumes on TV
• Ad spends were contributed by FMCG
• FreeDish generated more than 20 INR billion of advertising revenues in 2018.
• TV + digital ad sales began

Figure: Top 10 Channel Contributed Share of Advertising Volumes on TV in Percent
Figure: Product Category by Contribution & Contribution of Growth in Percent

6. Distribution

• TV owning households increased
• TV viewing households were digitized in 2018
• HD viewership increased
• Increase in LED / LCD / plasma television sets
• The free + paid dual STB home came into existence
• Viewership growth was led by regional languages
• Sports viewership had a surprising new winner

Figure: India Television Mode of Signal by Households in Millions, 2017-2018

7. India Television Broadcast 

• Second screen interactivity grew
• Average time spent watching television increased
• Viewership growth was led by regional languages

Figure: Television Digital Connections in Percent, 2016-2018
Figure: TV Viewership Impressions (Billion) by Age Group, 2017- 2018
Figure: Viewership Growth by Regional languages, in Percent
Figure: Impressions Share in Percent, 2017-2018
Figure: India Television Most Watched Sport on TV in Percent
Figure: India Viewership Share in Percent
Figure: Time Spent on Escapism in Percent, 2018

8. Television – Broadcasting and Distribution

Figure: TRAI issued ‘Press Release on Consumer Choices in the New Regulatory Framework’
Figure: Foreign Direct Investment (“FDI”) norms for the DTH sector
Figure: TRAI issued Directions regarding the listing of channels in the Electronic Program Guide (EPG) (“Directions”)
Figure: Increase in the advertisement rates of private TV channels by Ministry of Information and Broadcasting (“MIB”)
Figure: MIB has proposed the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) (Amendment) Bill, 2018
Figure: TRAI issued ‘Recommendations on Ease of Doing Business in Broadcasting Sector’
Figure: TRAI released ‘Recommendations on Issues relating to Uplinking and Downlinking of Television Channels in India
Figure: Ministry of Information and Broadcasting issued an Order relating to Changes to Permitted TV channels
 

Related Database:

Digital Advertising Market Insights

Digital Media Market Insights

eServices Market Insights