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    India Sports Broadcasting Insights

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    Pages: 52

    Topics Covered in this Database

    This research report covers following Markets, Regions and Segments : 

    1. Introduction

    2. Executive Summary

    3. India Sport Insights 

    • Indian sports market was valued at over INR 185 Billion
    • Media spend on sports increased
    • Sports broadcasting

    Figure: Indian Sports Segment (INR in Billion), 2017- 2018E
    Figure: Media Spends on Sports (In Percent), 2018E
    Figure: Most Watched Sport on TV in Percent

     

    4. Viewership of Sports

    • Viewership of sports widened

    Figure: Viewership share on Sports (In Percent), 2017 - 2018

     

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    5. Media Rights

    • Media rights remain the biggest source of revenues
    • Sports broadcasters invested heavily in rights


    6. Digital Consumption

    • Increased sports consumption drove subscription revenues
    • Viewership grew not just on broadcasters’ OTT platforms
    • Facebook started streaming live sports content in India and globally
    • Sports consumption was second only to entertainment on mobile phones

    Figure: Viewership share on Sports (In Percent), 2017 - 2018


    7. The Business of Leagues

    • Indian Premier League cricket (IPL)
    • Pro Kabaddi League (PKL)
    • Indian Super League football (ISL)
    • Ultimate Karate League (UKL)


    8. Business Opportunities in Indian Sports

    • Emergence of eSports
    • Sports goods and equipment market in India

    Figure: Sporting Goods and Equipment Exports in (US$ Million),2014 - 2017


    9. Training and Talent  Acquisition

    • Better stadium experiences
    • Events around sporting events


    10. AR and VR initiatives

    • Fan engagement management


    11. Governmental initiatives in sports

    • Several sports promotional schemes have been implemented
    • Khelo India was launched in 2018
    • It is believed sports can create 4.3 million jobs by 2022


    12. Budget Allocation

    Figure: India Budget Allocation in (INR Billion),2016 - 2019


    13. Sports Employment

    Figure: By Category - Sports Employment in Percent


    14. India’s Sports Consumption 

    • Rethinking the student sportsperson
    • Marketing to Female Fans / Consumers 
    • Stadium of the Future: The Rise of “Smart Arenas
    • Online rights are driving media inflation
    • Data is being used to engage fans
    • Upsurge in female viewership
    • Brands invested US$694 million in eSports

     

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