India Radio Insights

Topics Covered in this Database

This research report covers following Markets, Regions and Segments : 

1. Executive Summary

2. India Radio Insights

• Radio AdEX grew 3% by volume
• 53% of ad volumes came from the top seven cities
• Importance of non-FCT revenues increased
• Investment in digital initiatives grew
• Radio Revenue (INR in Billion), 2017- 2021E
• Top 5 categories on Radio in Percent

3. India Operational Private FM Stations

• India reached Number of operational private FM stations
• Many new smart phones did not come equipped with FM receivers
• Measurement of listenership remained an issue
• News was finally permitted on private FM, but with heavy caveats
• India Private FM Stations in Number, 2018

Not able to find your data submit query:  http://www.renub.com/contactus.php

4. Future Outlook

• Growth will accelerate in 2019
• Radio brands will be leveraged more
• Radio and audio streaming will increase collaboration
• Ad volumes drove performance
• India  Radio Ad Volumes by Cities in Percent
• India Radio Second ages by States in Percent
• Daily Ad Insertions Crossed in Thousand, 2018
• India largest Advertiser on FM Radio in Percent
• Highest Volume Spender on Radio by Top Sector in Number, 2017-2018

5. Global Radio Trends

• Radio begins to collaborate with online streaming
• Programmatic advertising makes a beginning
• Consolidation
• Focus on exclusive content

6. Rule & Regulation

• TRAI issued “Recommendations on Issues related to Digital Radio Broadcasting
• Prasar Bharati announced a collaborative pilot project, ‘Sharing of All India Radio News with Private FM Broadcasters
• AIR to adopt the international Digital Radio Mondiale (“DRM”)

Related Database:

Digital Advertising Market Insights

Digital Media Market Insights

eServices Market Insights