India Print Insights, Advertising Volume

Topics Covered in this Database

This research report covers following Markets, Regions and Segments : 

1. Introduction

2. Executive Summary

3. India Print Media Insights

• Advertising revenues grew
• Ad volumes fell little bit in 2018

Figure: Print Revenue (INR in Billion), 2017- 2021E
Figure: By Segment - Print Revenue in (INR Billion), 2018- 2021E
Figure: Channel Contribution- Print in (INR Billion), 2017-2021E

4. Advertising Volume by States

• Maharashtra and UP had the highest ad volumes

Figure: Top 5 States Contributed Share of Print in Percent

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5. Advertising Volume (Newspapers) by Language

• Hindi and English publications contributed over 60% of newspaper advertising volumes

Figure: Top 5 Ad Categories Contributed Share of Print in Percent
Figure:  Advertising Volume Share (Newspapers) by language in Percent

6. Advertising Volume (Magazines) by Language

• Regional languages Continued to Grow Ad Volumes
• 37% of ad volumes drove performance

Figure: Advertising Volume Share (Magazines) by language
Figure: Space on Advertisements in Percent and Total Registered Publications In Numbers

7. Ad Spends by Sector

• Government tender ads were no longer mandated in print
• Importance of events increased

8. Circulation Revenues

• Number of registered publications
• Newspaper circulation grew as per ABC data
• Hindi Publications Contributed  of Total Newspaper Circulation

Figure: India Registered Publications in (Number), March 2017- March18
Figure: Contribution of languages Share to total circulation in Percent

9. Content and Viewership

• Million individuals consumed news online
• Print margins were stressed in 2018

Figure: Top 5 Categories Contribution Share in Percent
Figure: States Contribution in Newspaper Advertising in Percent
Figure: Total Magazine Ad Volumes Share in Percent
Figure: India Newspapers Contribution 2018, in Percent
Figure: Newspapers Contribution of Advertising Volumes Share (percent) in 2018 
Figure: Magazine Advertising Volumes Share (Percent), in 2018
Figure: Newspapers Advertising Share (Percent), in 2018
Figure: Magazines Advertising Share (Percent), in 2018

10. FDI Norms for Print Media

Figure: MIB increases advertising rates for print media.

Related Database:

Digital Advertising Market Insights

Digital Media Market Insights

eServices Market Insights