India Out of Home Media Insights

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Topics Covered in this Database

This research report covers following Markets, Regions and Segments :

1. Executive Summary

2. Growth Drivers

Rapid infrastructure development drove growth

3. Challenges

The lack of a reliable universal measurement system and timely permissions from concerned local and regulatory authorities

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4. India Out of Home Media Insights

OOH media grew in 2018
Organized retail was the largest category in 2018
Growth would be driven by the following factors

Figure: India Out of Home Media Revenue (INR Billion), 2017- 2021E
Figure: India largest category in 2018 (Percent)

Increasing adoption of real-time OOH media solutions was seen in 2018
2018 saw large investments in gaming hardware and software

5. Future Outlook

Composition of OOH
Naming rights will become an important source of revenue
Measurement metrics will come into being

Figure: By Category - India Composition of OOH in Percent
Figure: India - Number of Airport, 2018 - 2030
Figure: India Passenger Traffic in Million, 2018-2022E
Figure: Non-Aeronautical Airport Revenues in Percent
Figure: Passenger Traffic Growth Rates in 2018

6. Global Trends