India Advertising Landscape Insights

Topics Covered in this Database

This research report covers following Markets, Regions and Segments : 

1.  Executive Summary

2.  India Advertising landscape Insights 

• Majority of marketers were increasing their ad spends
• India became the tenth largest advertising market in 2018

3.  Advertising Spend by Country in (US$ Million), 2018E – 2019E

4.  Marketers Top Priorities 

• The clamor for a cross-platform measurement metric increased
• Spends moved increasingly towards media with direct consumer connect
• There was a move towards project based engagement
• Processes were centralized
• Top 10 Agency Reckoner by Rank, 2017- 2018
• Marketers Top Priorities For 2019

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5. Digital Advertising

• Globally, digital advertising was led by technology and consulting companies
• Search advertising moved to e-commerce platforms
• Marketing technologies (MarTech) investments increased and led to deal volumes
• Ad fraud mattered more
• In-housing the digital media buying function has begun
• Top 10 Ad Agency Networks Worldwide by Company Revenues in US$ Billion, 2017
• Top 5 companies by Estimated Share of US Digital Advertising Revenue in Percent,2018 - 2019
• Budget Allocations Percentage in 2017-2018
• Respondents in Percent

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