Germany Toy Market, Size, Forecast 2023-2028, Industry Trends, Growth, Insights, Impact of Inflation, Opportunity Company Analysis

Excel: 8 Hours

PDF: 24 Hours

Jan 2023

Pages: 115

Germany Toy Market Outlook

Germany Toy Market is determined to reach US$ 6.76 Billion at a CAGR of 3.51% at the end year 2028. The German toy industry is moving towards an increasing percentage of e-Commerce sales. In 2020, Germany exported US$ 4.6 Billion in Toys, making it the 2nd largest exporter of Toys in the world, according to Oec. World. The accomplishment of the toy sector is dependent on satisfying customer desires. As children's toy desires change quickly, the industry needs to establish the latest products to meet these changing desires continuously. Therefore, the industry has expanded a massive amount in market analysis of R&D. The toy plays a vital role in the evaluation of the child. It can also improve children's and even adults, cognition, imagination, creativity, and problem-solving skills.

germany-toy-market

Population under 15 years is Rising in Germany

The total population under 15 is 10.35 Million, in 2021. The German toy industry will be expanding in the upcoming years due to various factors, such as parents' increased interest in green toys, the resurgence of traditional toys & video games, awareness of the cognitive benefits of building toys, and the exponential expansion of mobile-based gaming.

Although, the protection of the children who play with toys is of central concern to the toy industry. However, the new legislation brings significant burdens such as increased testing or administrative costs, especially for SMEs, the sector puts great effort into ensuring that safety had incorporated into every stage of the product development process. Substantial work goes into toy design, development, testing, production, and delivery.

Germany toy market has a wide variety of toys for the various age groups of children, depending on their activities like Infant/Preschool, Construction, Doll, Games & Puzzles, Vehicles, Plush, Outdoor & Sports, and Arts & Craft. German Government had already established stricter limit values for a child below the age of 14 years and led in its national regulation on the safety of toys.

Infant/preschool toys are the most popular category on Germany's market. It helps German children to learn while playing. Also, a doctor treats patients with neurological diseases such as Alzheimer's and dementia with the help of available toys. The major growth factors propelling the market are launching eco-friendly and advanced-quality toys, rising e-commerce sales, and increased disposable income.

Infant/Preschool segment will lead in the Forecast Period

Based on Segmentation, the market is classified into Infant/Preschool, Construction, Doll, Game Puzzles, Vehicles, Action Figures, Outdoor Sports, Plush, Arts& Crafts, Youth Electronics, and Other Toys. Infant/Preschool dominates the largest market share during the forecast period due to the massive demand for infant care products among people, increasing science, math technology, and art-based gadgets, which significantly drives the German Toys Market. Furthermore, the rising development of games and puzzles in the market help to constantly launch video games item by different company.

Specialty Sales Channel will generate the majority of Revenue in Upcoming Years

The toy market is segmented into Specialty, Department Stores, Discounters, E-commerce, and Others. Specialty captured the largest market share due to maintaining different categories of soft toys at their shops. In addition, growing infrastructure facilities related to specialty and brand stores drives the market growth. Furthermore, E-Commerce holds the second largest market share during the forecast period as these days' online shopping trends among people worldwide is likely to drive the market.

In June 2022, The LEGO Group brings 2-player action to the LEGO® Super Mario™ universe with LEGO® Mario™ and LEGO® Luigi.
In May 2022, VTech Announces New Bluey Toys in the Latest Expansion of Its Pre-school Line.

Renub Research report titled “German Toy Market & Forecast, By Segmentation (Infant/Preschool, Construction, Doll, Game Puzzles, Vehicles, Action Figures, Outdoor Sports, Plush, Arts& Crafts, Youth Electronics, and Other Toys), by Sales (Specialty, Department Stores, Discounters, Ecommerce and Others),by Companies (Mattel, Hasbro ,LEGO Group,Ravensburger, Spin Master Corp and vtech)” provides a complete analysis of German Toy’s Market.

germany-toy-market-share

By Segmentation: - German Toy Market will be broken up into eleven types:-

1. Infant/Preschool
2. Construction
3. Doll
4. Game Puzzles
5. Vehicles
6. Action Figures
7. Outdoor Sports
8. Plush
9. Arts& Crafts
10. Youth Electronics
11. Other Toys

By Sales Channel: - German Toy Market will be broken up into five types:-

1. Specialty
2. Department Stores
3. Discounters
4. E-commerce
5. Others

All company have been covered from 3 viewpoints

• Overviews
• Recent Developments
• Revenues

Company Analysis:-

1. Mattel, Hasbro
2. LEGO Group
3. Ravensburger
4. Spin Master Corp
5. Vetch

Report Details:

Report Features	Details
Base Year	2022
Historical Period	2019 - 2022
Forecast Period	2023 - 2027
Market	US$ Billion
Segment Covered	Segmentation, and Sales Channel
Companies Covered	Mattel, Hasbro, LEGO Group, Ravensburger, Spin Master Corp and vtech
Customization Scope	20% Free Customization
Post-Sale Analyst Support	1 Year (52 Weeks)
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on request)

Frequently Asked Questions (FAQ):

1. How big is the German Toy Market?
2. What will drive the market size of the German Toy Market?
3. How did the ongoing coronavirus (COVID-19) pandemic impact the growth?
4. Which segment holds the largest market share?
5. How will the German Toy Market perform in 2028?

1. Introduction

2. Research & Methodology

3. Executive Summary

4. Market Dynamics

4.1 Growth Drivers
4.2 Challenges

5. Germany Toy Market

6. Germany Toy Market Share

6.1 By Segmentation
6.2 By Sales Channel

7. Germany Toy Market – By Segmentation

7.1 Infant/Preschool
7.2 Construction
7.3 Doll
7.4 Game & Puzzles
7.5 Vehicles
7.6 Action Figures
7.7 Outdoor & Sports
7.8 Plush
7.9 Arts & Crafts
7.10 Youth Electronics
7.11 Others Toys

8. Germany Toy Market – By Sales Channel

8.1 Specialty
8.2 Department Stores
8.3 Discounters
8.4 Ecommerce
8.5 Others

9. Key Players

9.1 Mattel

9.1.1 Overview
9.1.2 Recent Development
9.1.3 Revenue

9.2 Hasbro

9.2.1 Overview
9.2.2 Recent Development
9.2.3 Revenue

9.3 LEGO Group

9.3.1 Overview
9.3.2 Recent Development
9.3.3 Revenue

9.4 Ravensburger

9.4.1 Overview
9.4.2 Recent Development
9.4.3 Revenue

9.5 Spin Master Corp

9.5.1 Overview
9.5.2 Recent Development
9.5.3 Revenue

9.6 Vtech

9.6.1 Overview
9.6.2 Recent Development
9.6.3 Revenue

List of Figures:

Figure-01:   Germany – Toy Market (Billion US$), 2019 – 2022
Figure-02:   Germany – Forecast for Toy Market (Billion US$), 2023 – 2028
Figure-03:   Segmentation – Infant/Preschool Toy Market (Billion US$), 2019 – 2022
Figure-04:   Segmentation – Forecast for Infant/Preschool Toy Market (Billion US$), 2023 – 2028
Figure-05:   Segmentation – Construction Toy Market (Billion US$), 2019 – 2022
Figure-06:   Segmentation – Forecast for Construction Toy Market (Billion US$), 2023 – 2028
Figure-07:   Segmentation – Doll Toy Market (Billion US$), 2019 – 2022
Figure-08:   Segmentation – Forecast for Doll Toy Market (Billion US$), 2023 – 2028
Figure-09:   Segmentation – Game & Puzzles Toy Market (Billion US$), 2019 – 2022
Figure-10:   Segmentation – Forecast for Game & Puzzles Toy Market (Billion US$), 2023 – 2028
Figure-11:   Segmentation – Vehicles Toy Market (Billion US$), 2019 – 2022
Figure-12:   Segmentation – Forecast for Vehicles Toy Market (Billion US$), 2023 – 2028
Figure-13:   Segmentation – Action figures Toy Market (Billion US$), 2019 – 2022
Figure-14:   Segmentation – Forecast for Action figures Toy Market (Billion US$), 2023 – 2028
Figure-15:   Segmentation – Outdoor & Sports Toy Market (Billion US$), 2019 – 2022
Figure-16:   Segmentation – Forecast for Outdoor & Sports Toy Market (Billion US$), 2023 – 2028
Figure-17:   Segmentation – Plush Toy Market (Billion US$), 2019 – 2022
Figure-18:   Segmentation – Forecast for Plush Toy Market (Billion US$), 2023 – 2028
Figure-19:   Segmentation – Arts & Crafts Toy Market (Billion US$), 2019 – 2022
Figure-20:   Segmentation – Forecast for Arts & Crafts Toy Market (Billion US$), 2023 – 2028
Figure-21:   Segmentation – Youth Electronics Toy Market (Billion US$), 2019 – 2022
Figure-22:   Segmentation – Forecast for Youth Electronics Toy Market (Billion US$), 2023 – 2028
Figure-23:   Segmentation – Others Toy Market (Billion US$), 2019 – 2022
Figure-24:   Segmentation – Forecast for Others Toy Market (Billion US$), 2023 – 2028
Figure-25:   Sales channel – Specialty Toy Market (Billion US$), 2019 – 2022
Figure-26:   Sales channel – Forecast for Specialty Toy Market (Billion US$), 2023 – 2028
Figure-27:   Sales channel – Department Stores Toy Market (Billion US$), 2019 – 2022
Figure-28:   Sales channel – Forecast for Department Stores Toy Market (Billion US$), 2023 – 2028
Figure-29:   Sales channel – Discounters Toy Market (Billion US$), 2019 – 2022
Figure-30:   Sales channel – Forecast for Discounters Toy Market (Billion US$), 2023 – 2028
Figure-31:   Sales channel – Ecommerce Toy Market (Billion US$), 2019 – 2022
Figure-32:   Sales channel – Forecast for Ecommerce Toy Market (Billion US$), 2023 – 2028
Figure-33:   Sales channel – Others Toy Market (Billion US$), 2019 – 2022
Figure-34:   Sales channel – Forecast for Others Toy Market (Billion US$), 2023 – 2028
Figure-35:   Mattel – Global Revenue (Billion US$), 2019 – 2022
Figure-36:   Mattel – Forecast for Global Revenue (Billion US$), 2023 – 2028
Figure-37:   Hasbro – Global Revenue (Billion US$), 2019 – 2022
Figure-38:   Hasbro – Forecast for Global Revenue (Billion US$), 2023 – 2028
Figure-39:   LEGO Group – Global Revenue (Billion US$), 2019 – 2022
Figure-40:   LEGO Group – Forecast for Global Revenue (Billion US$), 2023 – 2028
Figure-41:   Ravensburger – Global Revenue (Billion US$), 2019 – 2022
Figure-42:   Ravensburger – Forecast for Global Revenue (Billion US$), 2023 – 2028
Figure-43:   Spin Master Corp – Global Revenue (Billion US$), 2019 – 2022
Figure-44:   Spin Master Corp – Forecast for Global Revenue (Billion US$), 2023 – 2028
Figure-45:   Vtech – Global Revenue (Billion US$), 2019 – 2022
Figure-46:   Vtech – Forecast for Global Revenue (Billion US$), 2023 – 2028

List of Tables:

Table-01:   Germany – Toy Market Share by Segmentation (Percent), 2019 – 2022
Table-02:   Germany – Forecast for Toy Market Share by Segmentation (Percent), 2023 – 2028
Table-03:   Germany – Toy Market Share by Sales Channel (Percent), 2019 – 2022
Table-04:   Germany – Forecast for Toy Market Share by Sales Channel (Percent), 2023 – 2028

Description
Price
Chapter 1, 4 & 5 Pages : 8
1. Introduction 4. Market Dynamics 4.1 Growth Drivers 4.2 Challenges 5. Germany Toy Market
$300
Chapter 7 Pages : 22
7. Germany Toy Market – By Segmentation 7.1 Infant/Preschool 7.2 Construction 7.3 Doll 7.4 Game & Puzzles 7.5 Vehicles 7.6 Action Figures 7.7 Outdoor & Sports 7.8 Plush 7.9 Arts & Crafts 7.10 Youth Electronics 7.11 Others Toys
$800
Chapter 8 Pages : 10
8. Germany Toy Market – By Sales Channel 8.1 Specialty 8.2 Department Stores 8.3 Discounters 8.4 Ecommerce 8.5 Others
$600
Chapter 9.1 Pages : 5
9. Key Players 9.1 Mattel 9.1.1 Overview 9.1.2 Recent Development 9.1.3 Revenue
$150
Chapter 9.2 Pages : 5
9.2 Hasbro 9.2.1 Overview 9.2.2 Recent Development 9.2.3 Revenue
$150
Chapter 9.3 Pages : 5
9.3 LEGO Group 9.3.1 Overview 9.3.2 Recent Development 9.3.3 Revenue
$150
Chapter 9.4 Pages : 5
9.4 Ravensburger 9.4.1 Overview 9.4.2 Recent Development 9.4.3 Revenue
$150
Chapter 9.5 Pages : 5
9.5 Spin Master Corp 9.5.1 Overview 9.5.2 Recent Development 9.5.3 Revenue
$150
Chapter 9.6 Pages : 5
9.6 Vtech 9.6.1 Overview 9.6.2 Recent Development 9.6.3 Revenue
$150