Yammer - Product Analysis of Yammer Inc.

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May 2012

Pages: 18

Yammer – Product Analysis of Yammer Inc.

With the advent of cloud computing many kinds of Business Social Media products have been launched in the market. This report talks about the Yammer a product of Business Social Media/Business Social Software. Yammer company product Yammer has been analyzed from five view point in this report.

1) Yammer Users & Forecast worldwide
2) Yammer Revenue & Forecast worldwide
3) Yammer Initiatives
4) Yammer Strengths
5) Yammer Weakness

Data Sources

This report is built using data and information sourced from proprietary databases, secondary research and in-house analysis by Renub Research team of industry experts.

Secondary sources information and data has been collected from various printable and non-printable sources like search engines, News websites, Government Websites, Trade Journals, White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books, Industry Portals, Industry Associations and access to more than 100 paid databases.

1.   Yammer
1.1   Yammer Users & Forecast (2010 – 2015)
1.2   Yammer Revenue & Forecast (2010 – 2015)

1.3   Yammer Initiatives
1.3.1   Launch of Yammer Connect
1.3.2   In-line Videos and Badges
1.3.3   New Version of Adobe AIR-powered Desktop App
1.3.4   Partners with Business Software Firms
1.3.5   ON24 Webcasting Solutions

1.4   Yammer Strengths
1.4.1   Highest Market Share
1.4.2   Neutral Offerings
1.4.3   Forrester Groundswell Award
1.4.4   Different from Competitor Services
1.4.5   Flexibility

1.5   Yammer Weakness
1.5.1   Security
1.5.2   Cost Difference
1.5.3   Is available only in Cloud Service

List of Figures:

Figure 1 1: Worldwide – Yammer Paying Users (Million), 2010 – 2011
Figure 1 2: Worldwide – Forecast for Yammer Paying Users (Million), 2012 – 2015
Figure 1 3: Worldwide – Yammer Revenue (Million US$), 2010 – 2011
Figure 1 4: Worldwide – Forecast for Yammer Revenue (Million US$), 2012 – 2015