Nokia Company - Smartphone Analysis

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Feb 2012

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Nokia Company – Smartphone Analysis

This report talks about the Nokia Smartphone performance worldwide. What is Nokia strategy in smartphone worldwide and India. Nokia company smartphone have been analyzed from five view point in this report.

1) Nokia Strategies for Smartphone selling in India
2) Nokia Smartphone sales unit in India
3) Nokia Mobile Market Share in India
4) Nokia Strengths in Smartphone
5) Nokia Weakness in Smartphone

Data Sources

This report is built using data and information sourced from proprietary databases, secondary research and in-house analysis by Renub Research team of industry experts.

Secondary sources information and data has been collected from various printable and non-printable sources like search engines, News websites, Government Websites, Trade Journals, White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books, Industry Portals, Industry Associations and access to more than 100 paid databases.

1. Nokia Corporation
1.1 Business Overview (Nokia Performance Globally)

1.2 Nokia Strategy for Smartphone (Worldwide & India)
1.2.1 Plans for a Broad Strategic Partnership with Microsoft on Windows Phone
1.2.2 Connecting the Next Billion
1.2.3 Future Disruptive Technologies
1.2.4 New Company Structure
1.2.5 Nokia Smartphone Sales in India (2009 – 2011)

1.3 Nokia Smartphone Strengths
1.3.1 Brand Awareness
1.3.2 Largest Selling & Distribution Networks
1.3.3 Most Sustainable Technology
1.3.4 Market Leader
1.3.5 Innovation

1.4 Nokia Smartphone Weakness
1.4.1 Performance of Symbian Operating System (OS) is Lackluster
1.4.2 Increasing Dissatisfaction Level with Smartphone
1.4.3 Losing Ground in Indian Mobile Market
1.4.4 Inability to Produce high end Smartphone

List of Figures:

Figure 9 1: Symbian Operating System – Smartphone Share (Percent %), 2010
Figure 9 2: India – Nokia Smartphone Sales Units (Million), 2009 – 2011
Figure 9 3: Nokia’s Composition of R&D Spending at Devices and Services (Percent %), 2010
Figure 9 4: India – Mobile Market Share (Percent %), 2008 – 2009
Figure 9 5: India – Mobile Market Share (Percent %), 2009 – 2010

List of Tables:

Table 9 1: Top Ten Advertisers (Percent), January 2011 – June 2011
Table 9 2: Brand – Wise Scores on Total Awareness (Percent) – India Mobile Handset Users
Table 9 3: Top Ten Brands, January – June 2011
Table 9 4: Nokia’s R&D Spend and Headcount, 2010