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By the end of 2024, India snacks market will be more than INR 1 Billion. Mostly in India, people prefer snacks after the meals considered as the routine habit. Specifically during the festival seasons and summer, it remains a convention to plan homemade snacks. The Indian snack market is well diverse with regional flavors and specific varieties. Mostly, the snacks market consists of biscuits, chocolates, bakery foods, confectioneries, and conventional savory snacks.
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Nowadays, savory snacks have expanded its weightage due to expanded penetration of packaged snacks. About Savory snacks, they are the salty snacks consists of natural, flavored and additional colors. Mostly consists of namkeens, different kinds of chips, ready to eat mixes, and related light processed foods lose or packaged, branded and unbranded.
Dating back two decades, Indian packaged snacks showcase and particularly salty snacks have experienced vital change with the entry of local and national players with their unmistakable flavors and brand names. According to a new report compiled by Renub Research India Snacks Market, Forecast By (Organized & Unorganized) By Snacks (Namkeen, Extruded Snacks, Chips & Others) By Companies (Bikanervala, Haldirams, Pratap Snacks, Balaji Wafers, DFM Foods, PepsiCo) & Consumer Survey.
Categorized by Organized & Unorganized Market
According to this report Unorganized market is over taken the organized market. But this scenario is likely to change in the estimated time frame of 2018-2024. Namkeen Brands leading the highest market share among all.
Extruded Snacks Brands distinguished by Organized & Unorganized Market like Balaji Wafers Wheels masala, wheels,tomato, Pop Rings Masala, Chataka Patka, Pratap Snacks, PepsiCo (Kurkure, Cheetos), DFM Foods CRAX Corn Rings, Natkhat, (Yellow Diamond, Rings, Chulbule, Puff Fungroo).
Chips Brands distinguished by Organized & Unorganized Market like Bikanervals Bikano (Chatak Masala, Tangy Tomato, Simply Salted, Yummy Cream, and Wafers), PepsiCo (Lay's, Uncle Chips), Haldirams (Classic Salted, Pudina Treat, Kettle Chips, Aloo Masala, Papri Chaat), Balaji Wafers (Simply Salted, Magic Masala, Pizzy Masala, Tomato Masti).
Namkeen Brands distinguished by Organized & Unorganized Market like Balaji Wafers (Mung Dal, Chana Dal, Aloo Sev, Khatta Mitha, Nibu Chatka, Pratap Snacks (Chana Masala, Peanuts, Classic Peeanuts, Falhari Chivda, Chana Dal, PepsiCo Lehar, Haldirams (Khatta Meetha, Moong Dal, Mixture, All in One, Aloo Bhujia, Badam Lachcha, Tasty Peanuts, Shashi Mixture, Navratan Mixture), Bikanervala (Aloo Bhujia, Badam Lachcha, Tasty Peanuts, Shashi Mixture, Navratan Mixture), DFM Foods (Mast Mattar, Kaju Mixture, Navratan, Aloo Bhujia).
Pepsico India led the market share among all rivalry companies
Renub Research studied the India Snacks market with comprehensive insight and analysis and the consumer survey of the companies. Pepsico India has the largest market share in the Indian Snacks Market.
More Lights on India Snacks Market
Increasing health awareness owing to inactive lifestyles and the rising cases of lifestyle diseases in metropolitan India has resulted in a demand for ‘healthy’ snacks. This is only expected to increase in the future and presents lucrative opportunities for both existing as well as new players. The hurdles of the companies will be to maintain the precise balance of health, taste, and price.
Also, the obstacles for players will be to build up their distribution networks and increase their retail attain. A challenge for domestics/local brands, rising outside their native environment and connects with the customers in other regions. The Players will also need to be careful and understand the local pulse and taste. Furthermore, the players also have to consider for maintaining product price as well as margins are very crucial because of fluctuations in the raw material costs and the investment in manufacturing, restraining the creation of economies of scale. Regardless of these obstacles, renowned savoury salty snacks will remain an attractive market opportunity. In the coming years, it’s very interesting to see how the players attract the consumers in the competitive market.
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