India Smartphone Market & Operating System Analysis Forecast

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Jan 2012

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Smartphone Industry in India - Market Analysis

India is rapidly emerging as a rewarding market for the smartphone industry. It had a market of more than INR 50 Billion in 2010. By 2016 smartphone sales is expected to reach approximately 30 Million units. Nokia was the leading player in 2010 holding more than twice the market share from its nearest rival Blackberry. But due to major glitches in Nokia smartphone performances its market share has taken a severe beating in 2011 and its market share has reduced by 12.3% from the previous year. Samsung capitalizing on this opportunity had captured more than 30% smartphone market share; thus becoming the second biggest player in 2011.

From our research report findings Symbian operating system was the leader in 2010 with highest market share. But in 2011 Android operating system has left Symbian operating system far behind with twice its market share. After the launch of 3G services smartphone application market has got major boost in India. User using smartphone for accessing social networking expects to be more than 70 Million by 2014. Location Based Service (LBS) application market is growing with 86.6% for the period of 2007 to 2012.

Renub Research report entitled “India Smartphone Market & Operating System Analysis Forecast” gives deep insight into the Indian Smartphone Market. We believe such a research will help you in assessing the market trends, structure, drivers, restraints, company’s analysis and market potential till 2016.

What is Different about this Report?

We have conducted an independent and unbiased non-vendor affiliated assessment of the Indian smartphone market, smartphone operating system market, application market and smartphone companies’ analysis. We surveyed and interviewed several key industry players to gain an in-depth view of the market. This report aims to serve as an excellent guide for investors, researchers, consultants, marketing strategists, and all those who are planning to foray into Indian smartphone market in some form or the other.

Smartphone Operating System Comparative Analysis - Five Smartphone Operating System Unit Sales, Strengths & Weakness have been discussed in this report.

•   Android
•   iPhone
•   Symbian
•   Windows
•   Blackberry

Key Companies Analysis

This section covers the key facts about the 6 major companies that play an important role in smartphone market. The companies analyzed in this section are as follows: Nokia, Samsung, LG, Research in Motion, Apple and HTC. All the companies have been analyzed from four points.

1) Companies strategies for smartphone selling in India
2) Companies smartphone sales unit in India
3) Companies strengths in smartphone
4) Companies weakness in smartphone

Data Sources

This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by Renub Research team of industry experts.

Primary sources include industry surveys and telephone interviews with industry experts.

Secondary sources information and data has been collected from various printable and non-printable sources like search engines, News websites, Government Websites, Trade Journals, White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books, Industry Portals, Industry Associations and access to more than 100 paid databases.

1.   Executive Summary
2.   Smartphone Overview
2.1   Smartphone Industry Trends
2.1.1   Entry of CDMA, Dual SIM and Dual Processor Smartphone
2.1.2   Increasing Acceptance of Smartphone amongst the Youth
2.1.3   Increasing Number of Tie-Ups in the Market
2.1.4   Investments in Indian Mobile Handset Industry

3.   Worldwide Smartphone Sales & Market Size Forecast
4.   Indian Smartphone Statistics
4.1   Indian Smartphone Sales & Forecast (2008 – 2016)
4.2   Indian Smartphone Market & Forecast (2008 – 2016)
4.3   By Device Manufacturer - Indian Smartphone Market Share (2010 – 2011)

5.   Smartphone Application Market in India
5.1   Social Networking Application (2009 – 2014)
5.2   Music and Entertainment (2009 – 2015)
5.3   Mobile Gaming Market (2008 – 2011)
5.4   Location Based Service (LBS) Market (2007 – 2012)
5.5   Mobile Commerce (2009 – 2014)
5.5.1   3G Impact on M-Commerce

6.   Smartphone Operating System – Comparative Analysis
6.1   Worldwide Operating System based Smartphone Unit Sales (2010 – 2015)
6.2   Worldwide Operating System based Smartphone Market Share (2010 – 2015)

6.3   Android Operating System (OS) Smartphone Sales (2010 – 2015)
6.3.1   Strengths - Android Operating System
6.3.2   Weakness - Android Operating System
6.4   iPhone Operating System (OS) Smartphone Sales (2010 – 2015)
6.4.1   Strengths - iPhone Operating System
6.4.2   Weakness - iPhone Operating System
6.5   Symbian Operating System (OS) Smartphone Sales (2010 – 2015)
6.5.1   Strengths - Symbian Operating System
6.5.2   Weakness - Symbian Operating System
6.6   Windows Operating System (OS) Smartphone Sales (2010 – 2015)
6.6.1   Strengths – Windows Operating System
6.6.2   Weakness – Windows Operating System
6.7   BlackBerry Operating System (OS) Smartphone Sales (2010 – 2015)
6.7.1   Strengths - BlackBerry Operating System
6.7.2   Weakness - BlackBerry Operating System
6.8   Other Operating Systems (OS) Smartphone Sales (2010 – 2015)

7.   Indian Smartphone Industry Drivers
7.1   Rising Mobile Internet Users
7.2   Launch of 3G Service
7.3   Rising Income Level of Indian Consumers
7.4   Constant Declining Smartphone Prices
8.   Indian Smartphone Industry Challenges
8.1   Security Challenges: Rising virus, Trojan and Malware Cases
8.2   Low Smartphone Penetration in Rural Area

9.   Key Companies Analysis
9.1   Nokia Corporation
9.1.1   Nokia Strategy for Smartphone (Worldwide & India)
9.1.2   Nokia Smartphone Sales in India (2009 – 2011)
9.1.3   Nokia Smartphone Strengths
9.1.4   Nokia Smartphone Weakness
9.2   Samsung Electronics Co. Ltd
9.2.1   Samsung Strategy for Smartphone in India
9.2.2   Samsung Smartphone Sales in India (2010 – 2011)
9.2.3   Samsung Smartphone Strengths
9.2.4   Samsung Smartphone Weakness
9.3   LG Electronics Inc.
9.3.1   LG Strategy for Smartphone in India
9.3.2   LG Smartphone Sales in India (2010 – 2011)
9.3.3   LG Smartphone Strengths
9.3.4   LG Smartphone Weakness
9.4   Research in Motion Limited
9.4.1   RIM (Blackberry) Strategy for Smartphone in India
9.4.2   RIM (Blackberry) Smartphone Sales in India (2010 – 2014)
9.4.3   RIM (Blackberry) Smartphone Strengths
9.4.4   RIM (Blackberry) Smartphone Weakness
9.5   Apple Inc
9.5.1   Apple Strategy for Smartphone in India
9.5.2   Apple Smartphone Strengths
9.5.3   Apple Smartphone Weakness
9.6   HTC
9.6.1   HTC Strategy for Smartphone in India
9.6.2   HTC Smartphone Strengths
9.6.3   HTC Smartphone Weakness

List of Figures:

Figure 2 1: Worldwide – Smartphone Penetration among Age Group 15 – 24 (Percent), 2010
Figure 3 1: Worldwide – Forecast for Smartphone Sales Unit (Million), 2010 – 2015
Figure 3 2: Worldwide – Forecast for Smartphone Market (Billion US$), 2010 – 2015
Figure 4 1: India – Smartphone Sales Unit (Million), 2008 – 2010
Figure 4 2: India – Forecast for Smartphone Sales Unit (Million), 2011 – 2016
Figure 4 3: Indian – Smartphone Market (Billion INR), 2008 – 2010
Figure 4 4: India – Forecast for Smartphone Market (Billion INR), 2011 – 2016
Figure 4 5: India – Smartphone Market Share by Device Manufactures/Companies (Percent), 2010 – 2011
Figure 5 1: India – Mobile Social Networking Users (Million), 2009 – 2010
Figure 5 2: India – Forecast for Mobile Social Networking Users (Million), 2011 – 2014
Figure 5 3: Social Networking Market Penetration amongst Indian Mobile Users, (Percent) – 2010
Figure 5 4: India – Mobile Entertainment Services Market (Billion INR), 2009 – 2010
Figure 5 5: India – Forecast for Mobile Entertainment Services Market (Billion INR), 2011 – 2015
Figure 5 6: India – Mobile Gaming Market (Billion INR), 2008 – 2011
Figure 5 7: India – Location Based Services Market (Billion INR), 2007– 2010
Figure 5 8: India – Forecast for Location-Based Services Market (Billion INR), 2011 – 2012
Figure 5 9: India – Mobile Commerce Users (Million), 2009 – 2010
Figure 5 10: India – Forecast for Mobile Commerce Users (Million), 2011 – 2014
Figure 6 1: Worldwide – Forecast for Smartphone Unit Sales by Operating System (Million), 2010 – 2015
Figure 6 2: Forecast for Smartphone Operating System Market Share (Percent), 2010 – 2015
Figure 6 3: Worldwide – Forecast for Android Operating System Smartphone Unit Sales (Million), 2010 – 2015
Figure 6 4: Worldwide – Forecast for iOS Smartphone Sales Unit (Million), 2010 – 2015
Figure 6 5: Worldwide – Forecast for Symbian Operating System Smartphone Sales Units (Million), 2010 – 2015
Figure 6 6: US – Manufacturer Operating System Share - Smartphone, 2011
Figure 6 7: Worldwide – Forecast for Windows Operating System Smartphone Sales Units (Million), 2010 – 2015
Figure 6 8: Worldwide – Forecast for BlackBerry Operating System Smartphone Sales Units (Million), 2010 – 2015
Figure 6 9: Worldwide – Forecast for Others Smartphone Operating System Sales Units 2010 – 2015
Figure 7 1: India – Mobile Internet Users Penetration (Million), till September 2011
Figure 7 2: India – Forecast for Mobile Internet Users (Million), 2010 – 2015
Figure 7 3: Increase in Per Capita Income of Indian Consumers Forecast (INR), 2008 – 2011
Figure 7 4: Smartphone Price Fall Trends (INR), 2009 – 2011
Figure 9 1: Symbian Operating System – Smartphone Share (Percent %), 2010
Figure 9 2: India – Nokia Smartphone Sales Units (Million), 2009 – 2011
Figure 9 3: Nokia’s Composition of R&D Spending at Devices and Services (Percent %), 2010
Figure 9 4: India – Mobile Market Share (Percent %), 2008 – 2009
Figure 9 5: India – Mobile Market Share (Percent %), 2009 – 2010
Figure 9 6: India – Samsung Smartphone Sales Unit (Million), 2009 – 2011
Figure 9 7: Samsung – Smartphone Product Split (Percent %), 2011
Figure 9 8: Worldwide – Forecast for Samsung Investment on R&D (Billion US$), 2010 – 2012
Figure 9 9: India – Samsung Mobile Market Share (Percent %), 2007 – 2011
Figure 9 10: India – LG Smartphone Sales Units (Million), 2010 – 2011
Figure 9 11: India – Forecast for RIM Smartphone Sales Units (Million), 2010 – 2014

List of Tables:

Table 2 1: Smartphone Features, 2010 – 2011
Table 2 2: India – Mobile Handset Industry Investments (Million US$), till 2009
Table 6 1: Smartphone Operating System Comparison, 2010 – 2011
Table 7 1: Opera Mini, Top 10 Sites Accessed on a Mobile Device by Unique Users in India, in December 2009
Table 7 2: Top Sites Accessed on Mobile Devices in India, April – September 2009
Table 9 1: Top Ten Advertisers (Percent), January 2011 – June 2011
Table 9 2: Brand – Wise Scores on Total Awareness (Percent) – India Mobile Handset Users
Table 9 3: Top Ten Brands, January – June 2011
Table 9 4: Nokia’s R&D Spend and Headcount, 2010
Table 9 5: Smartphone Based on Bada Operating System, 2011
Table 9 6: India – Smartphone Price Comparison (INR), 2011