Renub

    China Toys Market by Segments, Sales Channel, Company Analysis, Forecast

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    Mar 2021
    Pages: 90

    China Toys Market Outlook

    China is one of the biggest toy markets in the world. Its possible growth has generated a considerable opportunity for domestic & international toy manufacturers. A substantial rise in the popularity of interactive and multi-functional toys has been observed among children, positively impacting the toys market. Due to the increase in consumer spending, there is an increasing demand for toys. Besides expanding metropolitan residents’ income levels and rising living standards, a shift is being witnessed from conventional toys to innovative electronic toys. According to Renub Research, the China Toys Market was US$ 48.3 Billion in 2020.

     

    china toys market


    There are wide varieties of toys available in China’s market. Dolls and Stuffed Toys showed extraordinary growth in value terms in 2019, primarily driven by the huge success and rapid rise of blind collectables. There has been an increase in demand for construction Sets & Models with schools closed during the lockdown. That was seen as an excellent way to entertain children for a more extended period.


    The video game industry has developed a regular revenue model over the past few years due to the continuous emergence of video games. As technology advances, consumer spending on video content, virtual reality products, and video game tournaments have witnessed significant growth. As per this research study, the Toy market in China is expected to be US$ 61.3 Billion industry by 2026.


    The main sales channels for toys include Online, Chain Stores, supermarkets & hypermarkets. Currently, speciality stores have been expanding and have a significant toy buying channel for parents & speciality toy chain stores represent the largest distribution channel as these stores have well-established networks and offer a wide range of products. In this COVID-19 lockdown, the online industry has shown good growth. Our research says that China Toy Market is expected to grow with a CAGR of 4.04% from 2020 to 2026.

     

    china toys market share


    Factors to Drive China Toy Industry

    China abandoned its one-child-policy to allow families to have an additional child. During China's 13th Five-year Plan period, a two-child policy was announced in October 2015. This policy targets 90 million women of reproductive age who already had at least one child. Due to this policy's effect in the 18 months, there were 5.4 million additional births. Besides, China always had a healthy growth rate of its disposable income. For the first time in 2019, China's per capita gross domestic product (GDP) has exceeded USD 10,000. So the future of the toy industry is bright in China.


    China Toy Companies

    Key companies are focusing on introducing new products in the market to serve the consumers' interests. New product engagement is the most preferred strategy in the Chinese market. The key players were embarking on mergers and acquisitions as essential plans to achieve consolidation and optimize their offerings. Some of the keen players included in the market studied are Mattel Inc. & Hasbro Inc, Lego Inc, Vtech.


    Renub Research latest report titled "China Toys Market by Segments (Dolls & Stuffed Toys, Construction Sets & Models, Cards Games, Puzzles, Toys for Toddlers & Kids, Plastic & Others Toys), Sales Channel (Department Stores, Super / Hyper Market, Online, Baby Products / Toys Shop, Chain Stores), Company (Mattel Inc., Lego, Hasbro, Inc, Vtech)" report provides in-depth analysis of China Toy Industry.


    Segments - Market breakup from 6 viewpoints

    1.    Dolls & Stuffed Toys
    2.    Construction Sets & Models
    3.    Cards Games 
    4.    Puzzles
    5.    Toys for Toddlers & Kids
    6.    Plastic & Others Toys


    Sales Channel - Market breakup from 5 viewpoints

    1.    Department Stores
    2.    Super / Hyper Market
    3.    Online
    4.    Baby Products/Toys Shop
    5.    Chain Stores


    All company have been covered from 3 viewpoints

    •    Overviews
    •    Recent Developments
    •    Revenues


    Company Analysis

    1.    Mattel Inc.
    2.    Lego
    3.    Hasbro, Inc
    4.    Vtech

    1.    Introduction

    2.    Research & Methodology
    3.    Executive Summary

    4.    Market Dynamics

    4.1    Growth Drivers
    4.2    Challenges


    5.    China Toys Market Analysis

    6.    Market Share Analysis

    6.1    Segments
    6.2    Sales Channel


    7.    Segments – China Toys Market

    7.1    Dolls & Stuffed Toys
    7.2    Construction Sets & Models
    7.3    Cards Games
    7.4    Puzzles
    7.5    Toys for Toddlers & Kids
    7.6    Plastic & Others Toys


    8.    Sales Channel – China Toys Market

    8.1    Department Stores
    8.2    Super / Hyper Market
    8.3    Online
    8.4    Baby Products/Toys Shop
    8.5    Chain Stores


    9.    Import and Trade Regulations in China

    10.    Mergers and Acquisitions

    11.    Company Analysis

    11.1    Mattel Inc.

    11.1.1    Overviews    
    11.1.2    Recent Developments
    11.1.3    Revenues

    11.2    Lego

    11.2.1    Overviews
    11.2.2    Recent Developments
    11.2.3    Revenues

    11.3    Hasbro,Inc

    11.3.1    Overviews
    11.3.2    Recent Developments
    11.3.3    Revenues

    11.4    Vtech

    11.4.1    Overviews    
    11.4.2    Recent Developments
    11.4.3    Revenues


    List Of Figures:

    Figure-01:        China Toys Market (Million US$), 2015 – 2020
    Figure-02:        Forecast for – China Toys Market (Million US$), 2021 – 2026
    Figure-03:        Segments – Dolls & Stuffed Toys Market (Million US$), 2015 – 2020
    Figure-04:        Segments – Forecast for Dolls & Stuffed Toys Market (Million US$), 2021 – 2026
    Figure-05:        Segments – Construction Sets & Models Market (Million US$), 2015 – 2020
    Figure-06:        Segments – Forecast for Construction Sets & Models Market (Million US$), 2021 – 2026
    Figure-07:        Segments – Cards Games Market (Million US$), 2015 – 2020
    Figure-08:        Segments – Forecast for Cards Games Market (Million US$), 2021 – 2026
    Figure-09:        Segments – Puzzles Market (Million US$), 2015 – 2020
    Figure-10:        Segments – Forecast for Puzzles Market (Million US$), 2021 – 2026
    Figure-11:        Segments – Toys for Toddlers & Kids Market (Million US$), 2015 – 2020
    Figure-12:        Segments – Forecast for Toys for Toddlers & Kids Market (Million US$), 2021 – 2026
    Figure-13:        Segments – Plastic & Others Toys Market (Million US$), 2015 – 2020
    Figure-14:        Segments – Forecast for Plastic & Others Toys Market (Million US$), 2021 – 2026
    Figure-15:        Distribution Channel – Department Stores Toys Market (Million US$), 2017 – 2020
    Figure-16:        Distribution Channel – Forecast for Department Stores Toys Market (Million US$), 2021 – 2026
    Figure-17:        Distribution Channel – Super/Hyper Toys Market (Million US$), 2017 – 2020
    Figure-18:        Distribution Channel – Forecast for Super/Hyper Toys Market (Million US$), 2021 – 2026
    Figure-19:        Distribution Channel – Online Toys Market (Million US$), 2017 – 2020
    Figure-20:        Distribution Channel – Forecast for Online Toys Market (Million US$), 2021 – 2026
    Figure-21:        Distribution Channel – Baby Products/Toys Shop Sales (Million US$), 2017 – 2020
    Figure-22:        Distribution Channel – Forecast for Baby Products/Toys Shop Sales (Million US$), 2021 – 2026
    Figure-23:        Distribution Channel – Chain Stores Toys Market (Million US$), 2017 – 2020
    Figure-24:        Distribution Channel – Forecast for Chain Stores Toys Market (Million US$), 2021 – 2026
    Figure-25:        Mattel Inc. – Global Revenue (Million US$), 2015 – 2020
    Figure-26:        Mattel Inc. – Forecast for Global Revenue (Million US$), 2021 – 2026
    Figure-27:        Lego – Global Revenue (Million US$), 2015 – 2020
    Figure-28:        Lego – Forecast for Global Revenue (Million US$), 2021 – 2026
    Figure-29:        Hasbro, Inc – Global Revenue (Million US$), 2015 – 2020
    Figure-30:        Hasbro, Inc – Forecast for Global Revenue (Million US$), 2021 – 2026
    Figure-31:        Vtech – Global Revenue (Million US$), 2015 – 2020
    Figure-32:        Vtech – Forecast for Global Revenue (Million US$), 2021 – 2026


    List Of Tables:

    Table-01:        China Toys Market Share by Toys Segments (Percent), 2015 – 2020
    Table-02:        Forecast for – Tea Market Share by Toys Segments (Percent), 2021 – 2026
    Table-03:        China Toys Market Share by Sales Channel (Percent), 2017 – 2020
    Table-04:        Forecast for – Tea Market Share by Sales Channel (Percent), 2021 – 2026

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