Apple Inc., Best Buy Co. Inc., J.C. Penney Corp Inc. and Limited Brands Inc.-Company Analysis, SWOT, Marketing Strategy

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Aug 2013

Pages: 47

Apple Inc., Best Buy Co. Inc., J.C. Penney Corp Inc. and Limited Brands Inc. - Company Analysis

The Internet boom has changed the way people shop, and today it is rare to find a retailer that does not have an online presence of some sort. But online sales are very different from real-world sales — and making sure the experience is consistent with in-store is crucial. In this report we have analyzed key companies of the United States online retail landscape.

Apple Inc. is one of the world's most successful and most recognizable companies. Apple Inc. is witnessing increase in value sales year on year due to its compelling product assortment and close integration between its store-based and internet retailing operations and its products.Marketing is one of the strongest functional areas of Apple Inc.Similarly Best Buy Co. Inc.which is one of largest specialty retailer of consumer electronics in the USis working hard to remain competitive in the online market landscape. As part of this effort, it is rebuilding its internal IT team over the course next 12 month. While; retailer likeJ.C. Penney Corp Inc. suffered dismissal sales for 2012. Limited Brands Inc.another retailer key strength is that they purchase merchandise from various suppliers (exact no. given in report) from all around the world.

Renub Research study titled “Apple Inc., Best Buy Co. Inc., J.C. Penney Corp Inc. and Limited Brands Inc.-Company Analysis, SWOT, Marketing Strategy” provides a comprehensive assessment of the company’s sales, marketing strategy and SWOT analysis. This 47 page report with 8 Figures studies the United States Online Retail Company namely Apple Inc., Best Buy Co. Inc., J.C. Penney Corp Inc. and Limited Brands Inc. These companies have been analyzed based on the following criteria:

i) Online Sales & Forecast
ii) Marketing Strategy
iii) SWOT Analysis

1. Apple Inc – Company Analysis
1.1 Apple Inc. – Sales & Forecast (Online)

1.2 Apple Inc – SWOT Analysis
1.2.1 Apple Inc. – Strengths
1.2.2 Apple Inc. – Weakness
1.2.3 Apple Inc. – Opportunity
1.2.4 Apple Inc. – Threats

1.3 Apple Inc – Strategy

2. Best Buy Co. Inc. – Company Analysis
2.1 Best Buy Co. Inc. – Sales and Forecast (Online)

2.2 Best Buy Co. Inc. – SWOT Analysis
2.2.1 Best Buy Co. Inc. – Strength
2.2.2 Best Buy Co. Inc. – Weaknesses
2.2.3 Best Buy Co. Inc. – Opportunities
2.2.4 Best Buy Co. Inc. – Threats

2.3 Best Buy Co. Inc. – Strategy

3. J.C. Penney Corp Inc – Company Analysis
3.1 J.C. Penney Corp Inc – Sales and Forecast (Online)

3.2 J.C. Penney Corp Inc – SWOT Analysis
3.2.1 J.C. Penney – Strength
3.2.2 J.C. Penney – Weakness
3.2.3 J. C. Penney – Opportunity
3.2.4 J. C. Penney – Threats

3.3 J.C. Penney Corp. Inc. – Strategy

4. Limited Brands Inc. – Company Analysis
4.1 Limited Brands Inc. – Sales and Forecast (Online)

4.2 Limited Brands Inc. – SWOT Analysis
4.2.1 Limited Brands Inc. – Strengths
4.2.2 Limited Brands Inc. – Weakness
4.2.3 Limited Brands Inc. – Opportunity
4.2.4 Limited Brands Inc. – Threats

4.3 Limited Brands Inc. – Strategy

Figure 1 1: United States – Apple Inc Online Sales(Billion US$), 2007 – 2012
Figure 1 2: United States – Forecast for Apple Inc Online Sales(Billion US$), 2013 – 2017

Figure 2 1: United States – Best Buy Co. Inc Online Sales(Billion US$), 2007 – 2012
Figure 2 2: United States – Forecast for Best Buy Co. Inc Online Sales(Billion US$), 2013 – 2017

Figure 3 1: United States – J.C. Penney Corp Inc Online Sales(Billion US$), 2007 – 2012
Figure 3 2: United States – Forecast for J.C. Penney Corp Inc Online Sales(Billion US$), 2013 – 2017

Figure 4 1: United States – Limited Brands Inc Online Sales(Billion US$), 2007 – 2012
Figure 4 2: United States – Forecast for Limited Brands Inc Online Sales(Billion US$), 2013 – 2017